This is the stand alone interview from the June 7, 2025 Hour 1 Show.

Ron Ananian, The Car Doctor, sat down with Cherokee Hart, Finance Manager at Mahwah Ford, to discuss the current automotive market landscape, focusing on two key topics:

1. Impact of New Car Tariffs

Cherokee provided valuable insight into how recent tariffs on imported auto parts and vehicles are affecting both pricing and availability in the showroom. Key takeaways include:

• Tariffs are driving incremental price increases, especially for models reliant on imported components.

• Some consumers are opting to buy sooner rather than later to avoid potential future price hikes.

• Leasing programs and incentives are helping offset the rising costs in the short term.

2. Current Ford Deals

Cherokee also highlighted June promotions at Mahwah Ford, which include:

• 0% financing offers on select F-150 and Escape models.

• Cash rebates and loyalty incentives for returning Ford customers.

• Strong trade-in values, especially for used trucks and SUVs due to high demand in the pre-owned market.

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