With the Big River Rally rapidly approaching, we got on the phone with Howard Kelly...the VP of Marketing for S&S Cycle in Viola, WI.

The guided ride on Saturday, June 28th which will be led by Bill "The Big Unit" Michaels, will leave from La Crosse & head out to Viola to visit the S&S Cycle facility.

We talked to Howard about his lengthy career in the world of motorcycles, the history of S&S, the one-of-a-kind tour we'll be taking once we get to S&S, and about his favorite part of working for an industry leader.