New research reveals Australian adults are increasingly turning to nostalgic, screen-free ways to relax and reconnect with almost four in five (79%) adults buying toys for themselves, not just their kids. Supercars legend Craig Lowndes is leading the charge of “kidult” collectors, partnering with Mattel for the official launch of their unique product collection.

The research, by Mattel, also finds that nearly two thirds (62%) of Australians actively collect toys pointing to a growing "kidult" market. Craig is getting in on the fun, using the new collectible brick set to build and customise his dream car – a 1954 Mercedes-Benz 300 SL. 

New research reveals Australian adults are increasingly turning to nostalgic, screen-free ways to relax and reconnect with almost four in five (79%) adults buying toys for themselves, not just their kids. Supercars legend Craig Lowndes is leading the charge of &ldquo;kidult&rdquo; collectors, partnering with Mattel for the official launch of their unique product collection.
The research, by Mattel, also finds that nearly two thirds (62%) of Australians actively collect toys pointing to a growing "kidult" market. Craig is getting in on the fun, using the new collectible brick set to build and customise his dream car &ndash; a 1954 Mercedes-Benz 300 SL.

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Get Everything WA with Robbie &amp; Carly for Breakfast. Weekdays 6am-10am.