This episode is brought to you by our favorite cohost: coffee. These days, if you stroll into any convenience store across the planet, you're going to run into a selection of energy drinks -- whether we're talking Red Bull, NOS, Monster, or our favorite pal, the humble cup of joe, one thing's for certain: people love this stuff... even if it's not particularly healthy. In today's episode, Ben, Noel and Max discover the strange origin of a multibillion dollar industry dedicated to keeping people just a little more peppy.

<p>This episode is brought to you by our favorite cohost: coffee. These days, if you stroll into any convenience store across the planet, you're going to run into a selection of energy drinks -- whether we're talking Red Bull, NOS, Monster, or our favorite pal, the humble cup of joe, one thing's for certain: people love this stuff... even if it's not particularly healthy. In today's episode, Ben, Noel and Max discover the strange origin of a multibillion dollar industry dedicated to keeping people just a little more peppy.</p>

History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.

Ridiculous History

The Ridiculously Energetic History of Energy Drinks!

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7e7cbc43-1ce2-4c85-9ca7-b34101182f26/transcript

Advertisement