Back in the 1980s, Coca-Cola -- for reasons the public still can't agree on -- rolled out a controversial new formulation of their legendary, still-secret cola recipe. Public backlash in the south (and, weirdly enough, Monaco of all places) prompted a quick retraction, and a load of conspiracy theories. Tune in for the second sip of this special two-liter episode on the saga of New Coke, as Ben, Noel and Max unravel the rise and fall of 'New Coke', along with the various conspiracies that haunt this bizarre tale in the modern day.

<p>Back in the 1980s, Coca-Cola -- for reasons the public still can't agree on -- rolled out a controversial new formulation of their legendary, still-secret cola recipe. Public backlash in the south (and, weirdly enough, Monaco of all places) prompted a quick retraction, and a load of conspiracy theories. Tune in for the second sip of this special two-liter episode on the saga of New Coke, as Ben, Noel and Max unravel the rise and fall of 'New Coke', along with the various conspiracies that haunt this bizarre tale in the modern day.</p>

History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.

Ridiculous History

The Bizarre Parable of New Coke, Chapter Two: A Rise. A Fall. A Conspiracy?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/04c65d66-e7ea-4ee9-87e5-b45600eb9f95/transcript