Heads-up! We are extremely biased on this one. Back in the 1980s, Coca-Cola was terrified of losing the Great Soda War to Pepsi. In the depths of desperation, they futzed with the golden goose — the secret formula for one of the most popular sodas on the planet. In the first spicy sip of this two-liter series, Ben, Noel, and Max discover a grand conspiracy to boost sales… and a genuine culture war looming on the horizon.

<p>Heads-up! We are extremely biased on this one. Back in the 1980s, Coca-Cola was terrified of losing the Great Soda War to Pepsi. In the depths of desperation, they futzed with the golden goose &mdash; the secret formula for one of the most popular sodas on the planet. In the first spicy sip of this two-liter series, Ben, Noel, and Max discover a grand conspiracy to boost sales&hellip; and a genuine culture war looming on the horizon.</p>

History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.

Ridiculous History

The Bizarre Parable of New Coke, Chapter One: Sweeter, Stranger, Strange

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/830126db-a14f-457c-806c-b45001487c55/transcript