Cereal is everywhere these days. While diet trends come and go, those ubiquitous boxes and mascots seem here to stay -- and, in some cases, it seems people are buying an idea as much as buying a foodstuff. In part two of this two-part series, Ben, Noel and Max trace the brilliant, at-times Machiavellian marketing moves that led cereal to glory... and ask how long those days may last.

Cereal is everywhere these days. While diet trends come and go, those ubiquitous boxes and mascots seem here to stay -- and, in some cases, it seems people are buying an idea as much as buying a foodstuff. In part two of this two-part series, Ben, Noel and Max trace the brilliant, at-times Machiavellian marketing moves that led cereal to glory... and ask how long those days may last.

History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.

Ridiculous History

“It’s Edible!” The Origin of Breakfast Cereal, Part Two

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/0c566276-9fce-4ef5-986d-af8f0181deda/transcript

In this week's Classic episode: Were it not for the coal mine, the town of Vulcan, West Virginia may well have never existed. As a rural and geographically isolated community, Vulcan relied on a single, small bridge for its connection to the larger world. When the bridge failed, the town repeatedly tried to get financial assistance from the local and state government -- with no success. In a state of increasing desperation, the Mayor of Vulcan wrote the Soviet Union for help... during the Cold War. Tune in and learn what happened next.

In this week's Classic episode: Were it not for the coal mine, the town of Vulcan, West Virginia may well have never existed. As a rural and geographically isolated community, Vulcan relied on a single, small bridge for its connection to the larger world. When the bridge failed, the town repeatedly tried to get financial assistance from the local and state government -- with no success. In a state of increasing desperation, the Mayor of Vulcan wrote the Soviet Union for help... during the Cold War. Tune in and learn what happened next.

CLASSIC: When West Virginia Begged the USSR for Foreign Aid

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d32a80a2-c975-4587-8af9-b41300f1bf74/transcript

Espionage takes many forms. As Ben, Noel and Max learned in the first part of this two-part series, one of those forms was knitting. In today's episode, the guys explore the stories of phenomenal spies who used knitting as a form of top-secret communication.

Espionage takes many forms. As Ben, Noel and Max learned in the first part of this two-part series, one of those forms was knitting. In today's episode, the guys explore the stories of phenomenal spies who used knitting as a form of top-secret communication.

Knitting as Espionage, Part Two: Legendary Spies -- and One Traitor

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7d77d87c-2a89-4beb-8f3f-b4110120862e/transcript

For a lot of folks in the modern day, knitting is more a relaxing hobby than a household necessity. However, not too long ago, this needlecraft was a genuine -- and effective! -- tool for spies. In the first part of this two-part series, Ben, Noel and Max dive into the fascinating history of knitting as espionage.

For a lot of folks in the modern day, knitting is more a relaxing hobby than a household necessity. However, not too long ago, this needlecraft was a genuine -- and effective! -- tool for spies. In the first part of this two-part series, Ben, Noel and Max dive into the fascinating history of knitting as espionage.

Knitting as Espionage, Part One: Secrets in the Stitch

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ac64e427-ead8-43c1-8135-b41000f3b670/transcript

“It’s Edible!” The Origin of Breakfast Cereal, Part Two

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