How the Labubu Maker Got So Rich!

Published Jul 2, 2025, 6:42 AM

How did one weird little doll turn this guy into one of China’s youngest billionaires? Meet the mastermind behind Labubu — the creepy-cute toy with pointy ears, big teeth and even bigger profits. You won’t believe how much he’s made from mystery boxes.

Ricky Lee Tingel, let's talk laboo boos and yes, how you've made La bank bank.

Can I first just ask, just for those of us that aren't in the know, what is a laboo boo? Well that's kind of the point of this conversation. So I'm not quite across them either, but I'm.

Wondering about it. But I don't know what the hell one of them. I love saying the word laboo boo.

So we whoo it's time for Joel's review of La Boo Boo with my favorite crew.

Ooooh. I like that, but it's not a review.

I just want to really know about laboo boos and now also boom.

Well, they're really on my raidar, thank you. This is going to be quite the zoo of La Boo Boo. Okay, Honey Burber Okay.

So Laboo Boo's really on my radar now because I read this article today about the creator of the Laboo Boo doll.

He's thirty eight.

Years old and he has joined the ranks of China's youngest top ten billionaires.

But Billys, so.

The Laboo Boo doll, which I'm not across, there's no lab boo boos in my house.

You'll be shocked to hear. No, I did know this. I was gonna ask. So Heidi from the newsroom has a la boo boo, I know. And it's kind of like it's it's kind of big, it's it's kind of like a it's kind of a tellytubby.

Like a Ferbie, remember frbies. Yeah, which, by the way, I I have told this story for many years and no one believes me. But my ferby that didn't have any batteries in it, like ten years after I stopped playing with it, like in the middle of the night, just went Ferby like that from my closet. It is one of the most terrifying things that's ever happened to me to this day. So the Labooboo is a monster like character known for its mischievous look, pointed ears, and serrated teeth. Does that check out, Ricky?

Yeah, it's got little angry it's got angry little face and angry.

It really is.

Sorry, heybe, but it's gold and kind of it's kind of fancy, is kind I don't understand why adults carry them.

Well, these blokes made tons because apparently a lot of the hype comes from selling them as a blind box where the exact character isn't unknown until the box is opened. Oh my god, it's like a Pokemon card and.

Like I think squishmallows. The kids into squishmallows and ended up buying them from kmart, and you end up having fifteen of the same ones.

Then they're on the search to get the one that they don't have. My goodness, it's.

Like they say, kids books, you got to write them in the series, and then kids toys. Now you got to put them in like a surprise thing so they can trade them and all that.

Yeah, because I always wanted a Charizard, so I kept buying, you know, Pokemon cards.

Never got a Charizard. What's Charizard?

You don't know Cherizard?

No, that's why I asked you. Neither of you know who charizard is. What they are. It's a fire.

Breathing dragon that flies through the sky. It's like the top evolution of Pokemon.

It's a Pokemon you've seen before. It's not real, guarantee you.

I've seen the yellow Chariz. I've seen the yellow ones, kids toys, toys.

Squirtles to the main yellow.

Yeah, I know that one.

That one generic Pokemon. They're squirt also the evolution of the Pokemon.

I'll save you the chat. We don't know any of them except for the other one, the.

One I'm here.

I'm doing Joel's review of La Boo Boo Boo who with my favorite crew in the zoo. But now now I'm talking about Pokemon instead. So Squirtle, Charmander, who's the original one that the then evolves into charizart. And then there's Bulbosore, he's the earthy Pokemon. Can someone help me.

You know, georg Georgie just mouthed w t F.

Aaron knows what I'm talking about. Pokemon was a pretty big deal. Or is she?

Is she pretending she's mad for Chara's art?

Anyway, back to La Boo Boo, this bloke is Now we're thirty four point five billion dollars good and.

Let's go to the aids with some Benson La Boombone

Ricky Lee, Tim and Joel

Ricki-Lee, Tim & Joel

Three of Australia's most respected personalities, Ricki-Lee, Tim Blackwell and Joel Creasey, come t 
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