On July 28 1997, Jeff Gieschen was appointed caretaker coach of the Richmond Football Club.
By the end of his 2.5-year tenure, a new catchphrase had been born - “Unleash the Giesch”.

Rhettrospective with John Pitura
37:12

Rhettrospective with David Thorpe
51:22

Rhettrospective with Jan Richmond
35:51