The episode centers on the dilemma of a man with an advanced, metastatic case of prostate cancer. His name is Dan. Every doctor he spoke to had a different opinion on what he should do — or whether it was even worth doing anything at all. His question was: which of these many opinions should I trust? The episode centers on which doctor he ended up committing to, how he made that decision of where to place his trust, and how his choice probably saved his life. What Dan will explain — and he is someone who has spent his life as a crisis communications specialist — is that trust only comes at the end of a careful and intentional process.