In this personal episode, Ben Taatjes shares the journey behind a significant transition in his financial practice - a complete rebrand and name change that reflects deeper alignment with his mission of stewardship. Discover the powerful decision to remove his own name from his business and why this choice speaks to a fundamental principle every retiree needs to understand about identity, purpose, and legacy. Learn how transitions, even difficult ones, can lead to greater authenticity and impact when they align with who you truly are and what you're called to do.