Northwood Retail leases, manages, and markets a portfolio of community and mixed-use properties across the United States with a concentration in Texas, Colorado, North Carolina, and South Carolina. Northwood Retail's president, Ward Kampf, provides important insights into how consumers are shopping to buy and are more decisive in the decision making process, that consumers will be more thoughtful about how they spend and what they are getting since many are saving money from traveling this season, the investment trend that consumers continue to make in their homes and luxury, why retailers must create demand and meet the consumer where they are, and why it is so important to provide a targeted and customized shopping experience to stand out.