Cure Hydration is the only organic beverage with a science-backed formula, plant-based ingredients, no added sugar and has 4x the electrolytes of leading sports drinks. With 75% of people being chronically dehydrated, and the majority of drinks in the $14.5 billion sports & energy beverage market full of sugar and synthetic ingredients. CEO/Co-founder Lauren Picasso shares insights on a recent funding round, 10x sales growth in 2020, growth of subscription orders, and standing out and achieving shelf space in major retailers in an established but growing market.

<p>Cure Hydration is the only organic beverage with a science-backed formula, plant-based ingredients, no added sugar and has 4x the electrolytes of leading sports drinks. With 75% of people being chronically dehydrated, and the majority of drinks in the $14.5 billion sports &amp; energy beverage market full of sugar and synthetic ingredients. CEO/Co-founder Lauren Picasso shares insights on a recent funding round, 10x sales growth in 2020, growth of subscription orders, and standing out and achieving shelf space in major retailers in an established but growing market.</p>

Retail Is Your Business is a weekly podcast covering the intersection of innovation/technology and business strategy in the world of retail (online and offline, across all industries) -- with a focus on consumer experience. As informed hosts dive deep with insiders -- from industry leaders to cutting edge startup founders --  crucial insights, career journeys, trends, new ideas, and the state and trajectory of the retail industry become accessible with a fun and comfortable morning radio vibe.

leaders in the business and innovation of retail

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