CES is the epicenter of tech innovation. It seems nothing short of perfect to sit down with the Keith Kranepool, Vice President of Sales for the Global Retail Channel of Sennheiser -- a family owned, 75-year company with a history of innovation, and one of the world’s leading producers of headphones, microphones and wireless transmission technology. Sennheiser operates its own plants in Germany, Ireland and the US and is active in more than 50 countries worldwide. Yet part of the message here is about introducing a well known brand and a staple of content making to an uncertain market, and the mission to translate the success of Sennheiser’s signature approach to ecommerce into physical spaces in the US. Joe Yakuel, Founder/CEO of Agency Within, joins Marc Raco on the floor of CES 2020 in Las Vegas.