Retail as a service is a huge idea these days, and there are a few leading players. One of them, which has been called the most interesting store in the world, is Showfields. It’s a retail concept that invites you to discover and engage with the online-only brands  of tomorrow in wellness, home, & design. Katie Hunt (Co-founder  and CRO of Showfields) and Andrew Smith (Co-founder of Think Uncommon), offer an inside look at what’s working  — and what’s not — in this concept; what brands can do to make the most of an opportunity like this; what Showfields has in mind to take the idea to the next level; and whether this experience really is “everything”. Plus, what Hootie and the Blowfish have to do with a play for “cool”.

<p>Retail as a service is a <em>huge</em> idea these days, and there are a few leading players. One of them, which has been called the most interesting store in the world, is Showfields. It&rsquo;s a retail concept that invites you to discover and engage with the online-only brands&nbsp; of tomorrow in wellness, home, &amp; design. Katie Hunt (Co-founder &nbsp;and CRO of <a href="https://www.showfields.com">Showfields)</a>&nbsp;and Andrew Smith (Co-founder of Think Uncommon), offer an inside look at what&rsquo;s working&nbsp; &mdash; and what&rsquo;s not &mdash; in this concept; what brands can do to make the most of an opportunity like this; what Showfields has in mind to take the idea to the next level; and whether this experience really is &ldquo;everything&rdquo;.&nbsp;Plus, what Hootie and the Blowfish have to do with a play for &ldquo;cool&rdquo;.</p>

Retail Is Your Business is a weekly podcast covering the intersection of innovation/technology and business strategy in the world of retail (online and offline, across all industries) -- with a focus on consumer experience. As informed hosts dive deep with insiders -- from industry leaders to cutting edge startup founders --  crucial insights, career journeys, trends, new ideas, and the state and trajectory of the retail industry become accessible with a fun and comfortable morning radio vibe.

leaders in the business and innovation of retail

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