How do you continue to grow, to be relevant, and  innovate to stay a leader — without going off mission?

A lot of companies are compared to the innovators of their space—"the WeWork of such and such", "the Casper of this", and "the Birchbox of that".  But when you are one of those companies -- in this case, Birchbox -- eventually the space will have those other players. 

Katia Beauchamp, CEO and founder of the very successful subscription beauty service Birchbox, joins Rebecca Fitts and Chris Hansen to offer some great insights on how she has evolved with her company, how she thinks about retail , and why the journey toward  a customer should never actually  end; how the recently revamped subscription model that focuses on customer loyalty, despite criticism from some,  is actually on-mission , and has been more successful than anticipated; what she learned about the physical store and the importance of passion from those who work there; learning’s about agility from retail partners; creating the reality you want to live; and, how one of the quickest ways to Katia’s heart might just be if you know about food wrapped in food. 

How do you continue to grow, to be relevant, and&nbsp; innovate to stay a leader &mdash; without going off mission?
A lot of companies are compared to the innovators of their space&mdash;"the WeWork of such and such", "the Casper of this", and "the Birchbox of that".&nbsp; But when you are one of those companies -- in this case, Birchbox -- eventually the space will have those other players.&nbsp;
Katia Beauchamp, CEO and founder of the very successful subscription beauty service Birchbox, joins Rebecca Fitts and Chris Hansen to offer some great insights on how she has evolved with her company, how she thinks about retail , and why the journey toward&nbsp; a customer should never actually&nbsp; end; how the recently revamped subscription model that focuses on customer loyalty, despite criticism from some,&nbsp; is actually on-mission , and has been more successful than anticipated; what she learned about the physical store and the importance of passion from those who work there; learning&rsquo;s about agility from retail partners; creating the reality you want to live; and, how one of the quickest ways to Katia&rsquo;s heart might just be if you know about food wrapped in food.&nbsp;

Retail Is Your Business is a weekly podcast covering the intersection of innovation/technology and business strategy in the world of retail (online and offline, across all industries) -- with a focus on consumer experience. As informed hosts dive deep with insiders -- from industry leaders to cutting edge startup founders --  crucial insights, career journeys, trends, new ideas, and the state and trajectory of the retail industry become accessible with a fun and comfortable morning radio vibe.

leaders in the business and innovation of retail

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