How do you continue to grow, to be relevant, and  innovate to stay a leader — without going off mission?

A lot of companies are compared to the innovators of their space—"the WeWork of such and such", "the Casper of this", and "the Birchbox of that".  But when you are one of those companies -- in this case, Birchbox -- eventually the space will have those other players. 

Katia Beauchamp, CEO and founder of the very successful subscription beauty service Birchbox, joins Rebecca Fitts and Chris Hansen to offer some great insights on how she has evolved with her company, how she thinks about retail , and why the journey toward  a customer should never actually  end; how the recently revamped subscription model that focuses on customer loyalty, despite criticism from some,  is actually on-mission , and has been more successful than anticipated; what she learned about the physical store and the importance of passion from those who work there; learning’s about agility from retail partners; creating the reality you want to live; and, how one of the quickest ways to Katia’s heart might just be if you know about food wrapped in food.