Some of the greatest companies have come from solving a need the founders had themselves—“there must be a better way”. Fast-growing, direct to consumer furniture brand Burrow is one of them. When a co-founder couldn’t get what he wanted, when he wanted, he and his partners created a company that did things differently — including tapping into existing delivery services like FedEx and UPS in an industry where that just wasn’t being done. Kabeer Chopra, Co-founder and CPO of Burrow, shares the company's journey with Rebecca Fitts and Chris Hansen, including how growing this company wasn’t about following a path of interest, but instead about solving a problem; the way Burrow developed new advantageous and game-changing paths to supply chain; and why really listening to the customer has resulted in some of the best product ideas.

<p>Some of the greatest companies have come from solving a need the founders had themselves&mdash;&ldquo;there must be a better way&rdquo;.&nbsp;Fast-growing, direct to consumer furniture brand Burrow is one of them. When a co-founder couldn&rsquo;t get what he wanted, when he wanted, he and his partners created a company that did things differently &mdash; including tapping into existing delivery services like FedEx and UPS in an industry where that just wasn&rsquo;t being done. Kabeer Chopra, Co-founder and CPO of Burrow, shares the company's journey with Rebecca Fitts and Chris Hansen, including how growing this company wasn&rsquo;t about following a path of interest, but instead about solving a problem; the way Burrow developed new advantageous and game-changing paths to supply chain; and why really listening to the customer has resulted in some of the best product ideas.</p>

Retail Is Your Business is a weekly podcast covering the intersection of innovation/technology and business strategy in the world of retail (online and offline, across all industries) -- with a focus on consumer experience. As informed hosts dive deep with insiders -- from industry leaders to cutting edge startup founders --  crucial insights, career journeys, trends, new ideas, and the state and trajectory of the retail industry become accessible with a fun and comfortable morning radio vibe.

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