Some of the greatest companies have come from solving a need the founders had themselves—“there must be a better way”. Fast-growing, direct to consumer furniture brand Burrow is one of them. When a co-founder couldn’t get what he wanted, when he wanted, he and his partners created a company that did things differently — including tapping into existing delivery services like FedEx and UPS in an industry where that just wasn’t being done. Kabeer Chopra, Co-founder and CPO of Burrow, shares the company's journey with Rebecca Fitts and Chris Hansen, including how growing this company wasn’t about following a path of interest, but instead about solving a problem; the way Burrow developed new advantageous and game-changing paths to supply chain; and why really listening to the customer has resulted in some of the best product ideas.