A proven retail and CPG innovation executive with 30 years’ experience leading teams delivering high-impact products for retailers worldwide, Cheryl Sullivan (President of DemandTec) has spear-headed retail strategy efforts for leading retailers such as Walgreens, PetSmart, Dick's Sporting Goods, Home Depot, Family Dollar, eBags, BJ's, Sally Beauty, Ahold Delhaize, and Douglas. She joins to share how, with a shaky economy and COVID still posing a threat, retailers need to reboot their retail pricing strategies and better understand shoppers’ trust issues with pricing, especially during and post COVID, how to gain a competitive edge with AI-driven pricing strategies and which retailers are “getting it right” during these challenging times, shoppers’ trust issues with pricing explained, leveraging AI-driven competitive pricing for a powerful strategy, and more. With guest host Gary Hawkins.