It’s been said there is such a thing as a "buying state of mind." What could be possible if you could start a meaningful conversation with customers right at the moment they're making a purchase? At eTail East in Boston, MouthMedia Network CEO Rob Sanchez sat down with Chris Victory, SVP of Strategic Partnerships for Rokt (a global leader in e-commerce marketing technology, at the intersection of digital media and commerce) to talk about how companies can grab the maximum return on investment every time a customer engages a marketing offer.

<p>It&rsquo;s been said there is such a thing as a "buying state of mind."&nbsp;What could be possible if you could start a meaningful conversation with customers right&nbsp;at the moment they're making a purchase? At eTail East in Boston, MouthMedia Network CEO Rob Sanchez sat down with Chris Victory, SVP of Strategic Partnerships for Rokt (a global leader in e-commerce marketing technology, at the intersection of digital media and commerce) to talk about how companies can grab the maximum return on investment every time a customer engages a marketing offer.</p>

Retail Is Your Business is a weekly podcast covering the intersection of innovation/technology and business strategy in the world of retail (online and offline, across all industries) -- with a focus on consumer experience. As informed hosts dive deep with insiders -- from industry leaders to cutting edge startup founders --  crucial insights, career journeys, trends, new ideas, and the state and trajectory of the retail industry become accessible with a fun and comfortable morning radio vibe.

leaders in the business and innovation of retail

Advertisement