It’s been said there is such a thing as a "buying state of mind." What could be possible if you could start a meaningful conversation with customers right at the moment they're making a purchase? At eTail East in Boston, MouthMedia Network CEO Rob Sanchez sat down with Chris Victory, SVP of Strategic Partnerships for Rokt (a global leader in e-commerce marketing technology, at the intersection of digital media and commerce) to talk about how companies can grab the maximum return on investment every time a customer engages a marketing offer.