For the first time, e-commerce will not just be a channel for transactions – people can now actually browse and shop online, just like they did in-store. Ben Rodier, Co-Founder & Chief Client Officer at Salesfloor, shares how the company offers a mobile application platform designed for store associates so they can personalize each interaction with consumers, whether that’s in-store, online, on social – any channel, helping clients get a 10x lift in online conversions and 47% increase in average order values, compared to traditional e-commerce metrics. Salesfloor is enabling store associates to go virtual where consumers are met on retailer and brand websites by an associate from a local store near the consumer and can help guide the shopping experience by offering product / apparel recommendations, can demo items via live video chat, etc.

<p>For the first time, e-commerce will not just be a channel for transactions &ndash; people can now actually browse and shop online, just like they did in-store. Ben Rodier, Co-Founder &amp; Chief Client Officer at Salesfloor, shares how the company offers a mobile application platform designed for store associates so they can personalize each interaction with consumers, whether that&rsquo;s in-store, online, on social &ndash; any channel, helping&nbsp;clients get a 10x lift in online conversions and 47% increase in average order values, compared to traditional e-commerce metrics.&nbsp;Salesfloor&nbsp;is enabling store associates to go virtual where consumers are met on retailer and brand websites by an associate from a local store near the consumer and can help guide the shopping experience by offering product / apparel recommendations, can demo items via live video chat, etc.</p>

Retail Is Your Business is a weekly podcast covering the intersection of innovation/technology and business strategy in the world of retail (online and offline, across all industries) -- with a focus on consumer experience. As informed hosts dive deep with insiders -- from industry leaders to cutting edge startup founders --  crucial insights, career journeys, trends, new ideas, and the state and trajectory of the retail industry become accessible with a fun and comfortable morning radio vibe.

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