Retail Is Your BusinessAyeshah Abuelhiga of Mason Dixie Biscuits - Everyone Needs a Biscuit!
Founder/CEO Ayeshah Abuelhiga shares how demand for the "Best Biscuit in America", women-owned, Washington, DC restaurant Mason Dixie Biscuits to create a completely unplanned product that was inspired by loyal customers, resulting in naturally made, fresh, preservative-free products. She also focuses on retail innovation, what makes her products so different from others out there, creating experience for customers, what she has brought to this company from other high-level career experiences, and the values which have driven success (with biscuits now available in many retails stores nationwide): grit, authenticity, transparency, quality, and advancement.
