Today on Resource Centre, we delve into the thought-provoking world of "Venture Meets Mission", a new book that challenges traditional perspectives on the role of businesses. This book is co-authored by Arun Gupta, Thomas J. Fewer, and Gerard George.



While many may believe that businesses should solely prioritise profit and growth, the authors of this book challenge this notion by advocating for an entrepreneurship that is inherently purpose-driven and oriented towards societal improvement. According to this perspective, businesses possess untapped potential to contribute significantly to the betterment of all and, in turn, enhance the collective wellbeing of the communities they serve.



Speaking with us today is Professor Gerard George, one of the co-author of Venture Meets Mission, who is also the Group Managing Director of IMU Health, to share more about the book and why it is an important read for leaders and organisations of all sizes.

Today on Resource Centre, we delve into the thought-provoking world of "Venture Meets Mission", a new book that challenges traditional perspectives on the role of businesses. This book is co-authored by Arun Gupta, Thomas J. Fewer, and Gerard George.While many may believe that businesses should solely prioritise profit and growth, the authors of this book challenge this notion by advocating for an entrepreneurship that is inherently purpose-driven and oriented towards societal improvement. According to this perspective, businesses possess untapped potential to contribute significantly to the betterment of all and, in turn, enhance the collective wellbeing of the communities they serve.Speaking with us today is Professor Gerard George, one of the co-author of Venture Meets Mission, who is also the Group Managing Director of IMU Health, to share more about the book and why it is an important read for leaders and organisations of all sizes.

Where industry experts, business owners and hands-on entrepreneurs compare useful notes on conceptualizing, creating, managing, and growing their businesses. Featuring interviews that equip the enterprise to boldly go forth and prosper, let Resource Centre help you take charge of your business and be a trendsetter in your industry.

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Where we discuss the tools and techniques you need to be at the forefront of the ever-evolving world of business, minus the boring bits!

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