On this episode of Marketing Mojo on Resource Centre, we speak with Jwan Heah, Marketing Director at The Malaysia Book Of Records, about the company’s recent brand rejuvenation which saw it move away from being a passive brand to one that’s more marketing-centric.

 

On this episode of Marketing Mojo on Resource Centre, we speak with Jwan Heah, Marketing Director at The Malaysia Book Of Records, about the company&rsquo;s recent brand rejuvenation which saw it move away from being a passive brand to one that&rsquo;s more marketing-centric.
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