In 2023, the Public Relations industry witnessed a transformative shift with the rise of Generative AI as illustrated by the ripple effects of Open AI’s ChatGPT and its many use cases.



In addition, sustainability and ESG had been a key focus and narrative in the business world, due to international sustainability requirements and compliance. This emphasis has also resulted in a significant reevaluation of communication and engagement approaches.



On this episode of Resource Centre, BFM speaks with Andy See, President of Public Relations Global Network and Founder & Managing Director of Perspective Strategies to reflect on the fast-shifting year of 2023 in the world of PR, and peer into the crystal ball of 2024 to explore the trends that will shape the PR landscape in the coming year.

Resource Centre is your one-stop shop to help build, scale and manage your business. Learn from industry experts and experienced practitioners how to power your growth, better develop and manage talent, build your brand, and much more.

In 2023, the Public Relations industry witnessed a transformative shift with the rise of Generative AI as illustrated by the ripple effects of Open AI’s ChatGPT and its many use cases.In addition, sustainability and ESG had been a key focus and narrative in the business world, due to international sustainability requirements and compliance. This emphasis has also resulted in a significant reevaluation of communication and engagement approaches.On this episode of Resource Centre, BFM speaks with Andy See, President of Public Relations Global Network and Founder &amp; Managing Director of Perspective Strategies to reflect on the fast-shifting year of 2023 in the world of PR, and peer into the crystal ball of 2024 to explore the trends that will shape the PR landscape in the coming year.Resource Centre is your one-stop shop to help build, scale and manage your business. Learn from industry experts and experienced practitioners how to power your growth, better develop and manage talent, build your brand, and much more.

Where industry experts, business owners and hands-on entrepreneurs compare useful notes on conceptualizing, creating, managing, and growing their businesses. Featuring interviews that equip the enterprise to boldly go forth and prosper, let Resource Centre help you take charge of your business and be a trendsetter in your industry.

Resource Centre

Where we discuss the tools and techniques you need to be at the forefront of the ever-evolving world of business, minus the boring bits!

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