For more than a decade, marketers have fretted over winning the notoriously fickle Millennial Generation. And now the Gen Z have entered the fray, gaining buying power while they cement brand preferences. This coupled with very fragmented digital touchpoints today means marketers have their work cut out for them. Sean Valencia from Treasure Data sheds some light on the challenges marketers continue to face as they try to crack the code on digital natives, as well as how brands can play into the instant gratification culture, and balance privacy with hyper personalisation. 


Image Credit: Shutterstock | Ground Picture

For more than a decade, marketers have fretted over winning the notoriously fickle Millennial Generation. And now the Gen Z have entered the fray, gaining buying power while they cement brand preferences. This coupled with very fragmented digital touchpoints today means marketers have their work cut out for them. Sean Valencia from Treasure Data sheds some light on the challenges marketers continue to face as they try to crack the code on digital natives, as well as how brands can play into the instant gratification culture, and balance privacy with hyper personalisation.&nbsp; Image Credit: Shutterstock | Ground Picture

Where industry experts, business owners and hands-on entrepreneurs compare useful notes on conceptualizing, creating, managing, and growing their businesses. Featuring interviews that equip the enterprise to boldly go forth and prosper, let Resource Centre help you take charge of your business and be a trendsetter in your industry.

Resource Centre

Where we discuss the tools and techniques you need to be at the forefront of the ever-evolving world of business, minus the boring bits!

Advertisement