Strong branding is intrinsically linked with higher customer acquisition rates, customer loyalty, and increased sales. But how do you gauge just how well your brand is doing?



How do you measure brand strength, track its progress, and potentially pivot when market sentiment shifts through the seasons?



We discuss.





Photo Credits: LinkedIn | Uri Snyder

Strong branding is intrinsically linked with higher customer acquisition rates, customer loyalty, and increased sales. But how do you gauge just how well your brand is doing?How do you measure brand strength, track its progress, and potentially pivot when market sentiment shifts through the seasons?We discuss.Photo Credits: LinkedIn | Uri Snyder

Where industry experts, business owners and hands-on entrepreneurs compare useful notes on conceptualizing, creating, managing, and growing their businesses. Featuring interviews that equip the enterprise to boldly go forth and prosper, let Resource Centre help you take charge of your business and be a trendsetter in your industry.

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Where we discuss the tools and techniques you need to be at the forefront of the ever-evolving world of business, minus the boring bits!

Flex Your Brand Strength

This week Matt and Rich take another look at the weirder side of science and technology. Elon Musk’s Neuralink evokes The Force, enabling a quadriplegic man to play computer chess through thought alone, illustrating the technology’s potential for enhancing human interaction in digital environments.



Illusory patten recognition could hold the key to why some people are more receptable to conspiracy theories. An overdeveloped evolutionary response that causes some people to connect dots where none exist, making it easier for them to welcome false narratives. In keeping with the psychological tone of much of the episode, new findings are starting to challenge our understanding of female psychopathy and correcting historical male biases in the research.



No weird science episode is complete without a worm and this week’s is an ancient, nightmare-inducing and thankfully extinct worm species. A cryovolcanic comet brings devilish allure, while new research expands our understanding of PMO, a neurological condition that distorts visual perception and makes faces appear demonic.

This week Matt and Rich take another look at the weirder side of science and technology. Elon Musk’s Neuralink evokes The Force, enabling a quadriplegic man to play computer chess through thought alone, illustrating the technology’s potential for enhancing human interaction in digital environments.Illusory patten recognition could hold the key to why some people are more receptable to conspiracy theories. An overdeveloped evolutionary response that causes some people to connect dots where none exist, making it easier for them to welcome false narratives. In keeping with the psychological tone of much of the episode, new findings are starting to challenge our understanding of female psychopathy and correcting historical male biases in the research.No weird science episode is complete without a worm and this week’s is an ancient, nightmare-inducing and thankfully extinct worm species. A cryovolcanic comet brings devilish allure, while new research expands our understanding of PMO, a neurological condition that distorts visual perception and makes faces appear demonic.

MSP277. Weird Science. Demonic Conspiracy Comets

2024 - We are almost at the end of the first quarter of the year! Now is a suitable time to reevaluate how small and medium-sized businesses are “feeling” about the economy.



Malaysian SMEs enter 2024 with a mix of optimism and caution. A recent report by Employment Hero found that an impressive 79% of SMEs are confident about their own growth prospects, despite concerns about rising costs and inflation. This sentiment reflects a sense of resilience after challenging years, with many businesses looking forward to new opportunities.



To gain a deeper understanding of these trends, this episode of Enterprise Explores delves into the findings of the 2024 SME Sentiments Report by Employment Hero with Kevin Fitzgerald, the Managing Director for Asia at Employment Hero.

2024 - We are almost at the end of the first quarter of the year! Now is a suitable time to reevaluate how small and medium-sized businesses are “feeling” about the economy.Malaysian SMEs enter 2024 with a mix of optimism and caution. A recent report by Employment Hero found that an impressive 79% of SMEs are confident about their own growth prospects, despite concerns about rising costs and inflation. This sentiment reflects a sense of resilience after challenging years, with many businesses looking forward to new opportunities.To gain a deeper understanding of these trends, this episode of Enterprise Explores delves into the findings of the<a target="_blank" rel="noopener noreferrer nofollow" href="https://employmenthero.com/my/resources/sme-sentiment-report/"> 2024 SME Sentiments Report by Employment Hero</a> with Kevin Fitzgerald, the Managing Director for Asia at Employment Hero.

Flex Your Brand Strength

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