 As Malaysians continue to spend billions on online shopping, Jan and Celine remind us just how important it is for digital marketers to identify the right target audience to get a slice of that lucrative pie. We also discuss how to find your customers touch points when it comes to e-commerce.

<p><span> As Malaysians continue to spend billions on online shopping, Jan and Celine remind us just how important it is for digital marketers to identify the right target audience to get a slice of that lucrative pie. We also discuss how to find your customers touch points when it comes to e-commerce.</span></p>

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