20 years after the concept of ‘Challenger Brand’ was coined, we’re beginning to see a new wave of challengers in the market. These are the brands that connect with you. They are disruptors, the ones that challenge the status quo and the brands that continue to lead progress. How can your brand aspire or position itself to be a challenger? We discuss.

<p><span>20 years after the concept of &lsquo;Challenger Brand&rsquo; was coined, we&rsquo;re beginning to see a new wave of challengers in the market. These are the brands that connect with you. They are disruptors, the ones that challenge the status quo and the brands that continue to lead progress. How can your brand aspire or position itself to be a challenger? We discuss.</span></p>

Where industry experts, business owners and hands-on entrepreneurs compare useful notes on conceptualizing, creating, managing, and growing their businesses. Featuring interviews that equip the enterprise to boldly go forth and prosper, let Resource Centre help you take charge of your business and be a trendsetter in your industry.

Resource Centre

Where we discuss the tools and techniques you need to be at the forefront of the ever-evolving world of business, minus the boring bits!

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