Branding. Many regard it as a buzzword rather than a bedrock. Alleena Abdullah, Brand Advisor & Coach and  Founder of Yellow Tree Malaysia, joins us to discuss why branding is foundational to effective goal and market setting, PR efforts and ongoing success - not just for international and established entities, but for microbusinesses and underserved communities such as the orang kampung and home-based businesses.

<p>Branding. Many regard it as a buzzword rather than a bedrock. Alleena Abdullah, Brand Advisor &amp; Coach and&nbsp; Founder of Yellow Tree Malaysia, joins us to discuss why branding is foundational to effective goal and market setting, PR efforts and ongoing success - not just for international and established entities, but for microbusinesses and underserved communities such as the orang kampung and home-based businesses.</p>

Where industry experts, business owners and hands-on entrepreneurs compare useful notes on conceptualizing, creating, managing, and growing their businesses. Featuring interviews that equip the enterprise to boldly go forth and prosper, let Resource Centre help you take charge of your business and be a trendsetter in your industry.

Resource Centre

Where we discuss the tools and techniques you need to be at the forefront of the ever-evolving world of business, minus the boring bits!

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