When Robert experienced a medical care failure in his own family, it inspired him to co-found Cogniom. The name is a combination of ‘cognition’ and ‘axiom’, and its purpose is to find truth in data for use in the medical field.

Originally envisioned as a consumer service, Robert realised that just because something could be done, doesn’t mean people would necessarily want it. Five pivots later, and Cogniom has found traction.

Robert lives by the mantra ‘always be testing product-market fit’, and he shares some great tips to do that cheaply and easily. As an example, when Steve Jobs famously launched the iPhone, it wasn’t 100% ready and had to be demoed with precision in front of a live audience. Learning how to invest in products as experiments is vital to running a successful start-up.

Cogniom’s TANDM Suite is allowing hospitals and healthcare providers to run their own experiments and find tangible improvements, beyond the allure of tech for the sake of tech.

 

Key takeaways:
Always be testing what you think the value of your product or service is, against how your customer is using it.
Do the work and step into others' shoes when you’re trying to understand their situation.
Cogniom learned to start with a real-world situation then use technology to improve it, rather than invent a technology before defining the problem.
Healthcare providers should learn to accept and embrace small, consistent changes.
Tech is too often sold as a product to healthcare customers, rather than co-developed with them.

 

Resources and links:
https://www.figma.com/
https://curiosity.com/topics/how-did-steve-jobs-fake-the-first-iphone-curiosity/
https://www.cogniom.com/robert-buehrig/
https://www.cogniom.com/our-journey/

 

Connect:
Listen to other episodes of Reimagining Healthcare
Connect with Yianni Serpanos on LinkedIn
Follow HealthTechX on LinkedIn
Follow HealthTechX on Instagram
Follow HealthTechX on Meetup

When Robert experienced a medical care failure in his own family, it inspired him to co-found Cogniom. The name is a combination of &lsquo;cognition&rsquo; and &lsquo;axiom&rsquo;, and its purpose is to find truth in data for use in the medical field.
Originally envisioned as a consumer service, Robert realised that just because something could be done, doesn&rsquo;t mean people would necessarily want it. Five pivots later, and Cogniom has found traction.
Robert lives by the mantra &lsquo;always be testing product-market fit&rsquo;, and he shares some great tips to do that cheaply and easily. As an example, when Steve Jobs famously launched the iPhone, it wasn&rsquo;t 100% ready and had to be demoed with precision in front of a live audience. Learning how to invest in products as experiments is vital to running a successful start-up.
Cogniom&rsquo;s TANDM Suite is allowing hospitals and healthcare providers to run their own experiments and find tangible improvements, beyond the allure of tech for the sake of tech.
&nbsp;
Key takeaways:
<ol>
<li>Always be testing what you think the value of your product or service is, against how your customer is using it.</li>
<li>Do the work and step into others' shoes when you&rsquo;re trying to understand their situation.</li>
<li>Cogniom learned to start with a real-world situation then use technology to improve it, rather than invent a technology before defining the problem.</li>
<li>Healthcare providers should learn to accept and embrace small, consistent changes.</li>
<li>Tech is too often sold as a product to healthcare customers, rather than co-developed with them.</li>
</ol>
&nbsp;
Resources and links:
<ul>
<li><a href="https://www.figma.com/">https://www.figma.com/</a></li>
<li><a href="https://curiosity.com/topics/how-did-steve-jobs-fake-the-first-iphone-curiosity/">https://curiosity.com/topics/how-did-steve-jobs-fake-the-first-iphone-curiosity/</a></li>
<li><a href="https://www.cogniom.com/robert-buehrig/">https://www.cogniom.com/robert-buehrig/</a></li>
<li><a href="https://www.cogniom.com/our-journey/">https://www.cogniom.com/our-journey/</a></li>
</ul>
&nbsp;
Connect:
<ul>
<li><a href="https://healthtechx.com.au/podcasts/">Listen to other episodes of Reimagining Healthcare</a></li>
<li><a href="https://www.linkedin.com/in/yianni-serpanos/">Connect with Yianni Serpanos on LinkedIn</a></li>
<li><a href="https://www.linkedin.com/company/healthtechx">Follow HealthTechX on LinkedIn</a></li>
<li><a href="https://www.instagram.com/my_healthtechx/">Follow HealthTechX on Instagram</a></li>
<li><a href="https://www.meetup.com/HealthTechX/">Follow HealthTechX on Meetup</a></li>
</ul>

Wavelength Creative

Reimagining Healthcare is a podcast about digital health innovation in the healthcare industry. On the show, we're talking HealthTech and Healthcare with innovators and how they’re building a world of seamless digital healthcare experiences with positive impact on people’s lives.

We cover all areas of digital mental health, digital physical therapy, digital wellness, digital health interventions and digital health therapeutics.  

Our guests include healthcare providers, developers, advisers and investors providing for a diverse and culturally rich exploration of the journey toward a world of integration digital health empowerment for all people covering start ups, scale ups and all types of entrepreneurial activity in the space.

Hosted by Yianni Serpanos, a HealthTech industry leader and Founder of HealthTechX.com.au (a digital health innovation & health tech start up community) and coreplus.com.au (digital health practice management software).

Reimagining Healthcare is a podcast about digital health innovation in the healthcare industry. On the show, we're talking HealthTech and Healthcare with innovators and how they&rsquo;re building a world of seamless digital healthcare experiences with positive impact on people&rsquo;s lives.
We cover all areas of digital mental health, digital physical therapy, digital wellness, digital health interventions and digital health therapeutics.&nbsp; Our guests include healthcare providers, developers, advisers and investors providing for a diverse and culturally rich exploration of the journey toward a world of integration digital health empowerment for all people covering start ups, scale ups and all types of entrepreneurial activity in the space.
Hosted by <a href="https://www.linkedin.com/in/yianni-serpanos/">Yianni Serpanos</a>, a HealthTech industry leader and Founder of <a href="https://healthtechx.com.au/">HealthTechX</a>.com.au (a digital health innovation &amp; health tech start up community) and <a href="https://coreplus.com.au/">coreplus</a>.com.au (digital health practice management software).

Reimagining Healthcare is a podcast about digital health  innovation.

Reimagining Healthcare

Reimagining Healthcare is a podcast about innovation in the healthcare industry. On the show, we talk to healthtech and healthcare innovators to uncover how they’re reimagining and building a world of seamless digital healthcare experiences that fit into people’s lives. Hosted by Yianni Serpanos, healthtech industry leader and Founder of HealthTechX (digital health innovation & start up community) and coreplus (digital health software).

Reimagining Healthcare is a podcast about innovation in the healthcare industry. On the show, we talk to healthtech and healthcare innovators to uncover how they&rsquo;re reimagining and building a world of seamless digital healthcare experiences that fit into people&rsquo;s lives. Hosted by <a href="https://www.linkedin.com/in/yianni-serpanos/">Yianni Serpanos</a>, healthtech industry leader and Founder of <a href="https://healthtechx.com.au/">HealthTechX</a> (digital health innovation &amp; start up community) and <a href="https://coreplus.com.au/">coreplus</a> (digital health software).

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