Ricardo Escalon is the Director and Principal Designer at Thought Collaborative, an Australian human-centred design agency. He’s also a veteran of the industry, with over fifteen years' experience. In this episode, Ricardo explains the importance of human-centered design and how, when it’s done well, it can power ideation, creation, and product or service delivery that helps customers achieve their goals.

 

Key takeaways:
Software can be designed to effectively produce the desired result, but difficult to navigate in day-to-day usage. Human-centred design uses a human perspective to ensure your software is easy and intuitive to navigate, as well as effective at providing the desired result.
Consciously designing for your customer beyond product or service features can set you apart from your competitors and engender incredibly strong customer loyalty, word of mouth referrals, and long-term business success.
66% of digital initiatives fail. They fail because they don't get feedback from the customer or user input. For a healthcare provider to provide better health outcomes, they need the right tools. Understanding how they work and creating a list of criteria for selecting and evaluating this software is key.

 

Resources and links:
https://www.linkedin.com/in/ricardoescalon/
http://www.thoughtcollaborative.com.au/

 

Connect:
Listen to other episodes of Reimagining Healthcare
Connect with Yianni Serpanos on LinkedIn
Follow HealthTechX on LinkedIn
Follow HealthTechX on Instagram
Follow HealthTechX on Meetup

Ricardo Escalon is the Director and Principal Designer at Thought Collaborative, an Australian human-centred design agency. He&rsquo;s also a veteran of the industry, with over fifteen years' experience. In this episode, Ricardo explains the importance of human-centered design and how, when it&rsquo;s done well, it can power ideation, creation, and product or service delivery that helps customers achieve their goals.
&nbsp;
Key takeaways:
<ol>
<li aria-level="1">Software can be designed to effectively produce the desired result, but difficult to navigate in day-to-day usage. Human-centred design uses a human perspective to ensure your software is easy and intuitive to navigate, as well as effective at providing the desired result.</li>
<li aria-level="1">Consciously designing for your customer beyond product or service features can set you apart from your competitors and engender incredibly strong customer loyalty, word of mouth referrals, and long-term business success.</li>
<li aria-level="1">66% of digital initiatives fail. They fail because they don't get feedback from the customer or user input. For a healthcare provider to provide better health outcomes, they need the right tools. Understanding how they work and creating a list of criteria for selecting and evaluating this software is key.</li>
</ol>
&nbsp;
Resources and links:
<ul>
<li aria-level="1"><a href="https://www.linkedin.com/in/ricardoescalon/">https://www.linkedin.com/in/ricardoescalon/</a></li>
<li aria-level="1"><a href="http://www.thoughtcollaborative.com.au/">http://www.thoughtcollaborative.com.au/</a></li>
</ul>
&nbsp;
Connect:
<ul>
<li aria-level="1"><a href="https://healthtechx.com.au/podcasts/">Listen to other episodes of Reimagining Healthcare</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/yianni-serpanos/">Connect with Yianni Serpanos on LinkedIn</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/company/healthtechx">Follow HealthTechX on LinkedIn</a></li>
<li aria-level="1"><a href="https://www.instagram.com/my_healthtechx/">Follow HealthTechX on Instagram</a></li>
<li aria-level="1"><a href="https://www.meetup.com/HealthTechX/">Follow HealthTechX on Meetup</a></li>
</ul>

Wavelength Creative

Reimagining Healthcare is a podcast about digital health innovation in the healthcare industry. On the show, we're talking HealthTech and Healthcare with innovators and how they’re building a world of seamless digital healthcare experiences with positive impact on people’s lives.

We cover all areas of digital mental health, digital physical therapy, digital wellness, digital health interventions and digital health therapeutics.  

Our guests include healthcare providers, developers, advisers and investors providing for a diverse and culturally rich exploration of the journey toward a world of integration digital health empowerment for all people covering start ups, scale ups and all types of entrepreneurial activity in the space.

Hosted by Yianni Serpanos, a HealthTech industry leader and Founder of HealthTechX.com.au (a digital health innovation & health tech start up community) and coreplus.com.au (digital health practice management software).

Reimagining Healthcare is a podcast about digital health innovation in the healthcare industry. On the show, we're talking HealthTech and Healthcare with innovators and how they&rsquo;re building a world of seamless digital healthcare experiences with positive impact on people&rsquo;s lives.
We cover all areas of digital mental health, digital physical therapy, digital wellness, digital health interventions and digital health therapeutics.&nbsp; Our guests include healthcare providers, developers, advisers and investors providing for a diverse and culturally rich exploration of the journey toward a world of integration digital health empowerment for all people covering start ups, scale ups and all types of entrepreneurial activity in the space.
Hosted by <a href="https://www.linkedin.com/in/yianni-serpanos/">Yianni Serpanos</a>, a HealthTech industry leader and Founder of <a href="https://healthtechx.com.au/">HealthTechX</a>.com.au (a digital health innovation &amp; health tech start up community) and <a href="https://coreplus.com.au/">coreplus</a>.com.au (digital health practice management software).

Reimagining Healthcare is a podcast about digital health  innovation.

Reimagining Healthcare

Reimagining Healthcare is a podcast about innovation in the healthcare industry. On the show, we talk to healthtech and healthcare innovators to uncover how they’re reimagining and building a world of seamless digital healthcare experiences that fit into people’s lives. Hosted by Yianni Serpanos, healthtech industry leader and Founder of HealthTechX (digital health innovation & start up community) and coreplus (digital health software).

Reimagining Healthcare is a podcast about innovation in the healthcare industry. On the show, we talk to healthtech and healthcare innovators to uncover how they&rsquo;re reimagining and building a world of seamless digital healthcare experiences that fit into people&rsquo;s lives. Hosted by <a href="https://www.linkedin.com/in/yianni-serpanos/">Yianni Serpanos</a>, healthtech industry leader and Founder of <a href="https://healthtechx.com.au/">HealthTechX</a> (digital health innovation &amp; start up community) and <a href="https://coreplus.com.au/">coreplus</a> (digital health software).

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