Dr Roxie Mooney is the CEO and Healthcare Commercialization Strategist of Legacy DNA, who focuses on helping health tech innovators uncover their most profitable and viable market strategies, from early adoption strategies to pivoting.

Dr Roxie is also the international best-selling author of “How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations”, as well as the host of the “COIQ with Dr Roxie” podcast.

In this episode, Dr Roxie shares her journey from business to academia, before becoming a leading expert in healthcare innovation and commercialisation within the US market and beyond.

 

Key takeaways:
Dr Roxie has spoken at HIMSS and the Connected Health Conference and currently serves as an Associate Professor of Marketing at the Jack Welch Management Institute.
With the risk of failure in start-ups being around 95%, it’s critical for the industry and the world to learn from experience and work with advisors who have “been there, done that!” to know what works, and what's not going to work.
The concept of the early adopter isn't well understood. Innovation doesn't need to be confined to producing software or a MedTech device. The innovation could be the way that the service experience is being offered to the consumer or recipient of healthcare services. 

 

Resources and links:
https://www.linkedin.com/in/roxiemooney/
https://www.legacy-dna.com/about-us

 

Connect:
https://www.linkedin.com/in/yianni-serpanos/
https://www.linkedin.com/company/healthtechx
https://www.instagram.com/my_healthtechx/
https://www.meetup.com/HealthTechX/

Dr Roxie Mooney is the CEO and Healthcare Commercialization Strategist of Legacy DNA, who focuses on helping health tech innovators uncover their most profitable and viable market strategies, from early adoption strategies to pivoting.
Dr Roxie is also the international best-selling author of &ldquo;How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations&rdquo;, as well as the host of the &ldquo;COIQ with Dr Roxie&rdquo; podcast.
In this episode, Dr Roxie shares her journey from business to academia, before becoming a leading expert in healthcare innovation and commercialisation within the US market and beyond.
&nbsp;
Key takeaways:
<ol>
<li aria-level="1">Dr Roxie has spoken at HIMSS and the Connected Health Conference and currently serves as an Associate Professor of Marketing at the Jack Welch Management Institute.</li>
<li aria-level="1">With the risk of failure in start-ups being around 95%, it&rsquo;s critical for the industry and the world to learn from experience and work with advisors who have &ldquo;been there, done that!&rdquo; to know what works, and what's not going to work.</li>
<li aria-level="1">The concept of the early adopter isn't well understood. Innovation doesn't need to be confined to producing software or a MedTech device. The innovation could be the way that the service experience is being offered to the consumer or recipient of healthcare services.&nbsp;</li>
</ol>
&nbsp;
Resources and links:
<ul>
<li aria-level="1"><a href="https://www.linkedin.com/in/roxiemooney/">https://www.linkedin.com/in/roxiemooney/</a></li>
<li aria-level="1"><a href="https://www.legacy-dna.com/about-us">https://www.legacy-dna.com/about-us</a></li>
</ul>
&nbsp;
Connect:
<ul>
<li aria-level="1"><a href="https://www.linkedin.com/in/yianni-serpanos/">https://www.linkedin.com/in/yianni-serpanos/</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/company/healthtechx">https://www.linkedin.com/company/healthtechx</a></li>
<li aria-level="1"><a href="https://www.instagram.com/my_healthtechx/">https://www.instagram.com/my_healthtechx/</a></li>
<li aria-level="1"><a href="https://www.meetup.com/HealthTechX/">https://www.meetup.com/HealthTechX/</a></li>
</ul>

Wavelength Creative

Reimagining Healthcare is a podcast about digital health innovation in the healthcare industry. On the show, we're talking HealthTech and Healthcare with innovators and how they’re building a world of seamless digital healthcare experiences with positive impact on people’s lives.

We cover all areas of digital mental health, digital physical therapy, digital wellness, digital health interventions and digital health therapeutics.  

Our guests include healthcare providers, developers, advisers and investors providing for a diverse and culturally rich exploration of the journey toward a world of integration digital health empowerment for all people covering start ups, scale ups and all types of entrepreneurial activity in the space.

Hosted by Yianni Serpanos, a HealthTech industry leader and Founder of HealthTechX.com.au (a digital health innovation & health tech start up community) and coreplus.com.au (digital health practice management software).

Reimagining Healthcare is a podcast about digital health innovation in the healthcare industry. On the show, we're talking HealthTech and Healthcare with innovators and how they&rsquo;re building a world of seamless digital healthcare experiences with positive impact on people&rsquo;s lives.
We cover all areas of digital mental health, digital physical therapy, digital wellness, digital health interventions and digital health therapeutics.&nbsp; Our guests include healthcare providers, developers, advisers and investors providing for a diverse and culturally rich exploration of the journey toward a world of integration digital health empowerment for all people covering start ups, scale ups and all types of entrepreneurial activity in the space.
Hosted by <a href="https://www.linkedin.com/in/yianni-serpanos/">Yianni Serpanos</a>, a HealthTech industry leader and Founder of <a href="https://healthtechx.com.au/">HealthTechX</a>.com.au (a digital health innovation &amp; health tech start up community) and <a href="https://coreplus.com.au/">coreplus</a>.com.au (digital health practice management software).

Reimagining Healthcare is a podcast about digital health  innovation.

Reimagining Healthcare

Reimagining Healthcare is a podcast about innovation in the healthcare industry. On the show, we talk to healthtech and healthcare innovators to uncover how they’re reimagining and building a world of seamless digital healthcare experiences that fit into people’s lives. Hosted by Yianni Serpanos, healthtech industry leader and Founder of HealthTechX (digital health innovation & start up community) and coreplus (digital health software).

Reimagining Healthcare is a podcast about innovation in the healthcare industry. On the show, we talk to healthtech and healthcare innovators to uncover how they&rsquo;re reimagining and building a world of seamless digital healthcare experiences that fit into people&rsquo;s lives. Hosted by <a href="https://www.linkedin.com/in/yianni-serpanos/">Yianni Serpanos</a>, healthtech industry leader and Founder of <a href="https://healthtechx.com.au/">HealthTechX</a> (digital health innovation &amp; start up community) and <a href="https://coreplus.com.au/">coreplus</a> (digital health software).

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