On this episode, I speak with David Di Sipio, a passionate psychologist and experience designer at the intersection between people, science and technology.  David is founder of MeetUp group UX Psychology and believes that tech is all about humans. He explains the BJ Fogg Model as he helps us understand behavioral science and how this ties in with technology in healthcare. He also unpacks the Hook model and how both these models relate to human behavior.

David introduces us to HCD (Human-Centered Design) which he believes is a great method to create tangible results. He advocates looking at data and testing during the process of building and creating businesses/products.

Having a strong psychology background has vastly impacted David’s ability to understand user experience. He mentions his ability to empathise, communicate and influence, which allows him to design with an advantage.

 

Key takeaways:
Tech affects our brains. David discusses how dopamine creates addictive behaviours.
Human-Centred Design can play a huge role when designing a product, especially when business needs and customer needs must be balanced.
Testing and experimenting while building products is essential for a successful business.
The best way to know what your customer wants is to find out from your customer directly!
Human behaviour doesn’t change much over time, but technology changes all the time. This allows us to apply behavioural design to our products and immediately see its impact.

 

Resources and links:
The Fogg Behaviour Model
Nir Eyal - Hooked
LinkedIn David Di Sipio
https://www.meetup.com/en-AU/uxpsychology/
https://www.facebook.com/groups/277351246438194
http://www.linkedin.com/groups/7065571
https://www.ausmed.com/

 

Connect:
https://www.linkedin.com/in/yianni-serpanos/
LinkedIn Company Page: HealthTechX
https://www.instagram.com/my_healthtechx/
https://www.meetup.com/HealthTechX/

On this episode, I speak with David Di Sipio, a passionate psychologist and experience designer at the intersection between people, science and technology.&nbsp; David is founder of MeetUp group UX Psychology and believes that tech is all about humans. He explains the BJ Fogg Model as he helps us understand behavioral science and how this ties in with technology in healthcare. He also unpacks the Hook model and how both these models relate to human behavior.
David introduces us to HCD (Human-Centered Design) which he believes is a great method to create tangible results. He advocates looking at data and testing during the process of building and creating businesses/products.
Having a strong psychology background has vastly impacted David&rsquo;s ability to understand user experience. He mentions his ability to empathise, communicate and influence, which allows him to design with an advantage.
&nbsp;
Key takeaways:
<ol>
<li>Tech affects our brains. David discusses how dopamine creates addictive behaviours.</li>
<li>Human-Centred Design can play a huge role when designing a product, especially when business needs and customer needs must be balanced.</li>
<li>Testing and experimenting while building products is essential for a successful business.</li>
<li>The best way to know what your customer wants is to find out from your customer directly!</li>
<li>Human behaviour doesn&rsquo;t change much over time, but technology changes all the time. This allows us to apply behavioural design to our products and immediately see its impact.</li>
</ol>
&nbsp;
Resources and links:
<ul>
<li><a href="https://www.behaviormodel.org/">The Fogg Behaviour Model</a></li>
<li><a href="https://www.nirandfar.com/hooked/">Nir Eyal - Hooked</a></li>
<li><a href="https://linkedin.com/in/daviddisipio">LinkedIn David Di Sipio</a></li>
<li><a href="https://www.meetup.com/en-AU/uxpsychology/">https://www.meetup.com/en-AU/uxpsychology/</a></li>
<li><a href="https://www.facebook.com/groups/277351246438194">https://www.facebook.com/groups/277351246438194</a></li>
<li><a href="http://www.linkedin.com/groups/7065571">http://www.linkedin.com/groups/7065571</a></li>
<li><a href="https://www.ausmed.com/">https://www.ausmed.com/</a></li>
</ul>
&nbsp;
Connect:
<ul>
<li><a href="https://www.linkedin.com/in/yianni-serpanos/">https://www.linkedin.com/in/yianni-serpanos/</a></li>
<li><a href="https://www.linkedin.com/company/healthtechx">LinkedIn Company Page: HealthTechX</a></li>
<li><a href="https://www.instagram.com/my_healthtechx/">https://www.instagram.com/my_healthtechx/</a></li>
<li><a href="https://www.meetup.com/HealthTechX/">https://www.meetup.com/HealthTechX/</a></li>
</ul>

Wavelength Creative

Reimagining Healthcare is a podcast about digital health innovation in the healthcare industry. On the show, we're talking HealthTech and Healthcare with innovators and how they’re building a world of seamless digital healthcare experiences with positive impact on people’s lives.

We cover all areas of digital mental health, digital physical therapy, digital wellness, digital health interventions and digital health therapeutics.  

Our guests include healthcare providers, developers, advisers and investors providing for a diverse and culturally rich exploration of the journey toward a world of integration digital health empowerment for all people covering start ups, scale ups and all types of entrepreneurial activity in the space.

Hosted by Yianni Serpanos, a HealthTech industry leader and Founder of HealthTechX.com.au (a digital health innovation & health tech start up community) and coreplus.com.au (digital health practice management software).

Reimagining Healthcare is a podcast about digital health innovation in the healthcare industry. On the show, we're talking HealthTech and Healthcare with innovators and how they&rsquo;re building a world of seamless digital healthcare experiences with positive impact on people&rsquo;s lives.
We cover all areas of digital mental health, digital physical therapy, digital wellness, digital health interventions and digital health therapeutics.&nbsp; Our guests include healthcare providers, developers, advisers and investors providing for a diverse and culturally rich exploration of the journey toward a world of integration digital health empowerment for all people covering start ups, scale ups and all types of entrepreneurial activity in the space.
Hosted by <a href="https://www.linkedin.com/in/yianni-serpanos/">Yianni Serpanos</a>, a HealthTech industry leader and Founder of <a href="https://healthtechx.com.au/">HealthTechX</a>.com.au (a digital health innovation &amp; health tech start up community) and <a href="https://coreplus.com.au/">coreplus</a>.com.au (digital health practice management software).

Reimagining Healthcare is a podcast about digital health  innovation.

Reimagining Healthcare

Reimagining Healthcare is a podcast about innovation in the healthcare industry. On the show, we talk to healthtech and healthcare innovators to uncover how they’re reimagining and building a world of seamless digital healthcare experiences that fit into people’s lives. Hosted by Yianni Serpanos, healthtech industry leader and Founder of HealthTechX (digital health innovation & start up community) and coreplus (digital health software).

Reimagining Healthcare is a podcast about innovation in the healthcare industry. On the show, we talk to healthtech and healthcare innovators to uncover how they&rsquo;re reimagining and building a world of seamless digital healthcare experiences that fit into people&rsquo;s lives. Hosted by <a href="https://www.linkedin.com/in/yianni-serpanos/">Yianni Serpanos</a>, healthtech industry leader and Founder of <a href="https://healthtechx.com.au/">HealthTechX</a> (digital health innovation &amp; start up community) and <a href="https://coreplus.com.au/">coreplus</a> (digital health software).

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