What makes something valuable? In Part Two, we tell the story of how De Beers, the multinational diamond company, used Hollywood to create one of the most successful marketing campaigns in history. Along the way, we hear from precious-metals expert Kevin DeMeritt, founder of Lear Capital. Diamonds might be a girl's best friend, but that desire was carefully and methodically manufactured. Presented by The Licorice Guy.

What Makes Something Valuable? (Finale) airs Friday, January 16th, 2026. 

What makes something valuable? In Part Two, we tell the story of how De Beers, the multinational diamond company, used Hollywood to create one of the most successful marketing campaigns in history. Along the way, we hear from precious-metals expert Kevin DeMeritt, founder of <a href="https://www.learcapital.com/">Lear Capital</a>. Diamonds might be a girl's best friend, but that desire was carefully and methodically manufactured.&nbsp;Presented by&nbsp;<a href="https://licoriceguy.com/">The Licorice Guy</a>.
What Makes Something Valuable? (Finale) airs Friday, January 16th, 2026.&nbsp;

Red Pilled America is a weekly storytelling show that tells the tales Hollywood and the Globalist don't want you to hear. You can think of RPA as audio documentaries. This pioneering series is broadcast every Friday and is hosted by Patrick Courrielche & Adryana Cortez. For the full archive of episodes, visit RedPilledAmerica.com. Courrielche's Twitter handle is @courrielche and Cortez's Twitter handle is @RedPilledChica.

Red Pilled America is a weekly storytelling show that tells the tales Hollywood and the Globalist don't want you to hear. You can think of RPA as audio documentaries. This pioneering series is broadcast every Friday and is hosted by Patrick Courrielche &amp; Adryana Cortez. For the full archive of episodes, visit RedPilledAmerica.com. Courrielche's Twitter handle is <a href="https://twitter.com/courrielche">@courrielche</a> and Cortez's Twitter handle is <a href="https://twitter.com/RedPilledChica">@RedPilledChica</a>.

Red Pilled America

Red Pilled America is a weekly storytelling show that tells the tales Hollywood and the Globalist don't want you to hear. You can think of RPA as audio documentaries. This pioneering series is broadcast every Friday and is hosted by Patrick Courrielche & Adryana Cortez. For the full archive of episodes, visit RedPilledAmerica.com. Courrielche's X handle is @courrielche and Cortez's X handle is @RedPilledChica.

Red Pilled America is a weekly storytelling show that tells the tales Hollywood and the Globalist don't want you to hear. You can think of RPA as audio documentaries. This pioneering series is broadcast every Friday and is hosted by Patrick Courrielche &amp; Adryana Cortez. For the full archive of episodes, visit RedPilledAmerica.com. Courrielche's X handle is <a href="https://twitter.com/courrielche">@courrielche</a> and Cortez's X handle is <a href="https://twitter.com/RedPilledChica">@RedPilledChica</a>.

What Makes Something Valuable? (Part Two)

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/96bfe4b2-1769-4290-9797-b3d10006b9bf/transcript