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MrBeast Dominates YouTube…but who is he?

Published Feb 27, 2024, 10:00 AM

MrBeast aka 25-year-old Jimmy Donaldson is the biggest solo performer on YouTube. He’s followed by over 400 million people who watch his insane stunts and his enormous acts of philanthropy.

So, who is this introverted twenty-five-year-old and what makes him tick? Did he really figure out the YouTube recommendation algorithm, and what makes him different from thousands of similar creators on YouTuber? For answers we contacted a writer who for three days, embedded herself with MrBeast, in his enormous compound, in Greenville, North Carolina…Ej Dickson.

Ej is a Senior Writer for Rolling Stone and covers internet culture. Her work has appeared in the New York Times, New York Magazine, Elle, GQ, and Playboy, among others. She's also been featured on NPR's All Things Considered and This American Life, as well as the Hulu docuseries "Only Fans: Selling Sexy," The New Yorker once called her "ineffably cool."

 

ON THIS EPISODE:

  • YouTube was birthed after a wardrobe malfunction.
  • What's MrBeast’s strategy for becoming the biggest YouTuber?
  • How he created an old-school, Hollywood-style, studio system.
  • MrBeast’s parents, his house, and seeing 1 million dollars in cash.
  • MrBeast cracked the YouTube algorithm. Or did he?
  • Some call MrBeast’s charitable videos - “inspiration porn” Is it?
  • MrBeast and Tyler Perry - What they have in common.
  • How long can MrBeast dominate?
  • Ej introduces us to the odd world of Skibidi Toilet. Really???
  • Googleheim: The most popular social media star across ALL platforms is…

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Really now, really, really.

Now, really hello and welcome to really Know Really with Jason Alexander and Peter Tilden, who remind you that if you subscribe to our show, we could be the Mister Beast of podcasts. And if you're asking who is mister Beast, well, we're here to tell you he is the number one person on YouTube who's followed by over four hundred million people. Today you'll learn how he's mastered clickbait, cracked the YouTube algorithm, created a Hollywood style studio system, sent millions of dollars to charity, and even created food products and a fast food chain, all.

At the tender age of twenty five.

Really, no, really, we'll find out who this dynamo is and what makes him tick.

From Rolling Stone senior writer E J.

Dixon, who embedded herself with mister Beast and his compound in Greenville, North Carolina to get some answers.

Now here's Jason and Peter.

Now, really, mister you forgive me because I know he's a big, big star. Until you said, hey, we're going to do a show about mister Beast, I went.

You know what's right? May I break the wall? If there is a wall By the way, sometimes putting the show together is a bit of a challenge because you're busy doing what you do and the world is spinning over there and you don't necessarily kind of check in on certain stuff. So I said, to the folks who do the show with me, we're going to talk to someone who embedded themselves with mister Beast. And it's going to be fascinating because mister Beast is by far the biggest YouTuber in history, by hundreds of millions. He's a fascinating character. And I said, Jason is going to have no idea who mister Beast is.

You're absolutely and there I was, one hundred percent, you're absolutely right.

In fact, Now here's what's interesting is the number one YouTube when I go to my homepage at YouTube, shouldn't something that Beast come up?

So YouTube American online video sharing and social media platform we know owned by Google. Yah. Yeah, formed by the guys who started PayPal. But there were two stories.

We didn't know YouTube was a PayPal offshoot.

These guys, three form employees of PayPal, really started it. Yeah, look at that. Well, they collectively watched more than one billion hours of videos every day on YouTube, Okay, So what I didn't realize because we had heard the story that YouTube was launched based on this dating service where they wanted to share info about women like like, I thought that was Facebook Facebook. Well, I guess, I guess. When you get twenty year old guys together who know tech, that's usually where they go. But one of the guys said it was actually the Super Bowl halftime commercial where Janet Jackson's breast was beefly exposed. Yeah, people wanted to see that. How do you get that out? So that motivated them to do this.

Jesus cut the humanity. I have no hope for humanity, right, one of the biggest pieces of technology started because America went you miss Janet Jackson's breas?

Really, YouTube are one hundred and twenty two million active users daily. One billion hours of content is watched across the world every day, one billion hours worth of content.

I'm I'm actually surprised to hear that it's that YouTube only has one hundred and twenty two millions asta user.

That's half of the theation in the United States.

Yeah, but I'm thinking YouTube is global, isn't it.

It is global, but there's still a lot of one hundred and twenty two millions now the top five because I know.

Like I know younger people who they don't know no TV, they don't have cable, they don't have streaming. They eventually everything goes to YouTube and that's where they watch.

My son, who's twenty seven, Saint Ajor's is ger Your tweeny only watches stuff from YouTube because watch whole shows. If a show is on the Grand, you'll never watch a whole show, right. He watches pieces of shows on YouTube. I have seen every fight moment from Equalizer three. I've never seen the movie, but you should. I do what the movie is. I got all the best moments. The number five A show on YouTube is a Kid's Diana Show, a YouTube channel run by Eva Diana, a ten year old German Canadian girl. They explore new things, take on challenges and share what they learned to get. That's number five. Really know, really why we were working so hard? Why Sunny Television Entertainment in India is number four. Coco Melon as one hundred and seventy one million subscribers. Melon.

What's Coco Melon?

It's It's owned by a company in Britain called Moonbug Entertainment it's that they make learning fun. They have songs and videos out. Oh it's like, yeah, it gets.

Which makes sense.

Yeah. And number two mister beefs, mister Beees.

We're interviewing about the number two.

Well, he's the number he's the first individual another the number one, the number one because no, because the number one is an Indian YouTube channel. It's it's it's a series of stuff. It's not a person. He's the biggest person person on YouTube. And mister Beees currently has two hundred and thirty six million subscribers if you add all his channels together.

So he has more subscribers than people who are using YouTube, is what you're saying, one hundred and twenty two active users.

Of ja more. He has to subscribble it. He's doubled it.

And if you don't understand, that's a mathematical equation. Yes, so are five apples? You have ten? How How how is that? Even you put that out on SAT people's heads explode? The math doesn't add on.

His YouTube channel is over lying, So so I know the answer to it.

Go ahead, David, David is sorry, I was gonna wait for this to get don't be sorry.

Peter is correct.

YouTube sees approximately one hundred and twenty two million users per day per day, but if you look at monthly active users, it's two point seven billion around the world.

David, thank you for clarifying that. So what I've learned is Peter introduced to you introduced it that you have a false impress.

Somebody was literally for somebody was limited intelligence, barely got to college. Okay, so we reached out because we couldn't get Jason. So funny he goes, we got mister Beast. I said, I said, mister Beast is doing our show. I actually said, don't be an idiot.

You did, he said, don't be an idiot, it's.

Not he's not. Even if he's the biggest seign fulp fan in the world, he's not coming. But we have EG. I want to get this name right because they got every name wrong. Dixon. IT'SJ. Dixon. What it's not. This is remedial spelling.

EJ.

You didn't even have to read three names in the A J and A Dixon anyway. EJ is a writer with Rolling Stone. She's written a lot of other articles for a lot of other publications about tech, et cetera. She got to spend time with mister Beasts, and we wanted to find out what everybody wants to be an influencer. Everybody wants that to be the thing the gig economy knows us about that ship. What does it take to be mister beasts? And I got a sense, a bit of a sense of it. I know you to too. Let's find out right now, EJ. Dixon, you spent time with him. First out, how do you get aos?

And is he insulated? Do you have to like get through the layers to get to him?

Yeah, I mean it was pretty much like first of all, I just I just want to say, this is like watching an old Jewish couple, like married.

Couple of give and this is going to numbers.

Yeah, I mean it was pretty much.

So.

He was the He was the cover of our first Creators issue, which is an issue that we do every year that's specifically focused on the digital creators. And at that point he uh, it was pretty much like reaching out to you know, any other celebrity that we put on the cover. You know, he works with like a big pr for me. I think he works with this. I think he still works with the same guy who represented Jimmy Kimmel, which sort of is is a testament to just how big he is. I mean, there was there was a point like in the history of the digital creator space when YouTubers were sort of ghetto wise or marginalized, and they were considered you know, like different or other than like mainstream entertainers. But this guy, you know, has tram amount of like mainstream industry backing behind him at this point.

Does that include like does he have an agent or clear he must have somebody representing him legally, but does he have an agent and a manager creating opportunities for him?

Or Oh yeah, he's got he's got a huge team behind him.

When I spoke to like one of his managers, he basically compared it to like the studio system that he's built in in Greenville, North Carolina, where he's from.

He compared it to like Tyler Perry in Atlanta.

Like it truly is like a giant, sprawling studio system where he's like one of.

The main income drivers for the town.

Is he sponsoring other influencers or other YouTubers as well?

Are they?

Is he sort of generating his own little herd of studio talent in this space?

Kind of yeah, it is.

It is kind of like an old school Hollywood studio system in that way, because I mean when he this is how all YouTube creators you know, get big. You know, if they're doing it, they're just like pulling around with a bunch of friends, you know, asking them to be in their videos. But these guys who are his friends, Like, not only do they live next door to him, like he's bought houses for them and they all live in this you know, little cul de sac, but they've got like millions of subscribers each. These people have really built brands for themselves based on their proximity to mister Beets.

Are his proteges all doing some variation of exactly what he's doing these sort of for lack of a better words, stunt oriented kind of videos or are they doing something completely different and unique.

They're definitely not all doing something completely different and unique. I would say, you know, there are budgetary restraints with their channels that mister Beest you know does it you know, obviously doesn't have, which we can talk about. But I would say they're they're like pretty standard bloggers.

You know.

They do a lot of like slice of life stuff. A couple you know, some stunts, but it's definitely not to the degree of mister Beat's main channel.

So take us through your visit to his place. If people had read the article, it sounded pretty intense.

Yeah, it was intense. I spent probably two or three days with him.

It was it was.

They gave us a pretty unprecedented amount of access for the story, which was really nice. I got to see his house, I got to meet his mom. I got to see, you know, the studio where he produces content. And like I wrote about in the lead of the story, I got to see the warehouse. It's like a prop warehouse that his stepfather manages. And and I got to see a million dollars just like in a tank.

In ones right in one dollar bills.

Yes, And I say it's a prop warehouse because I mean they true. That's truly how they like use money in the videos, like they use money as a prop.

It was pretty staggering to me.

So how much time did you have with him, not just the family or walking around meeting other people. How much time did he actually give you face time?

A lot, actually a lot more so than I would say other people that profiled you know, we went to lunch at a Mexican restaurant. We rode around in his tesla, talked about life. You know, he was he was very generous.

At this time.

And your sense of him as a person, does you have a great sense of humor? Does he really because he does philanthropy, Does he really care? I just a profile of who you got when you kind of peel away the layers, what's going on underneath. If you got a sense of that, you know.

I was there to do my job, you know I was, and I was there to you know, perform a service. And I was asking him, you know, of quest intrusive questions about his life and his brand and asking him to sort of consider like various ethical questions that he probably did not want to consider.

And we should also point out that he's a very successful young man. But he's like twenty find so, you know, it's not like he has moved through the earth and he is a man of the world.

Although he figured a lot of stuff out.

Yes he has no I mean, would you call him a savant?

He just I absolutely would. I absolutely would.

And that was my first impression of him was definitely that, Like I think the first thing he said to me, which I wrote about in the piece, was so are you gonna start asking me questions now?

Like he he is not. And he would be the first to say this, like he is. He did not. He is not a socially adept individual.

Like there are there are a lot of people you meet, like in the YouTube space who really love like, you know, the schmoozing aspect of it and you know, getting to know people.

He's not like that.

What he loves and what he gets up out of bed every day in the morning to do. He loves YouTube, you know, like he loves He could talk for hours about like the YouTube algorithm and how to game in and like various you know thumbnails and ap testing them.

Yeah, it was. It was wild when.

I hear the YouTube algorithm?

What are we talking about? The YouTube algorithm?

So when we say he cuts up and he studies the algorithm, I go, what is he? This is not bal and touring, This is not the Enigma code. What is so hard about it? Kind of is though, Listen, why please inform me?

Because and I should say, like, I'm not a tech writer, and like like I'm a culture writer who sort of like focuses on the convergence of like culture and tech, so I don't have like a ton of insight into like the mechanics of the algorithm, and and frankly, like YouTube and other platforms aren't super transparent about them either. But I mean, it's a really tough thing to game, like getting YouTube used. It's especially considering how saturated the space is and how everybody's just kind of trying to do the same thing. And when he started out, he was doing a lot of like throwing stuff at the wall.

And seeing if it would stick too.

I mean, he was doing a lot of like gamer walk like gaming walkthroughs, and he was doing a lot of videos like trying to estimate how much money various YouTubers make, yeah, and that and that.

Stuff wasn't really like sticking for him.

And then he realized that it was the stunt, you know, the attention grabbing stunts. I think the first big video for him was him counting to like hunting. Yeah, yeah, ridiculous like that. That's that's what he realized, you know, really worked out for him. And basically, I mean, I would say he's basically done a variation of that with a more philanthropic bent.

We should say yes, So we should say to people who don't know mister Beasts, a lot of his stuff is philanthropic. Now, yes, he got cataract surgery for a thousand people. He's bought shoes for people in Africa. He does all of these stunts that involved and I wrote down the various names that has been called charity as spectacle, inspiration, porn, stunt, philanthropy gets yeah because he gets pushed back. Well, again, you're that big, You're going to get pushed back no matter what you're doing. The the interesting thing is he defends that. Is that pure for him? Or is it about the getting the numbers again, I'll give out money to somebody and help cure cure somebody as long as I'm going to get the number. You know.

That was basically my my guiding question when I went out there, Like how much of this is, you know, like, is just purely for the purposes of getting clicks, of getting views, And how much of this is truly driven by altruism?

That was what I was most interested in, And I was.

Also interested in sort of the ethical question of well doesn't matter, you know, like if he's actually doing good, if he's actually and he does.

He undoubtedly.

I mean he's planted more than twenty million trees, he's you know, donated thirty million plus dollars to cleaning up the seas, He's fed countless people. I got to see his pantry in Greenville. I mean he he undoubtedly like does good. But there's also this question of like, well, doesn't matter if the intention is essentially to just like maximize eyeballs on your product. And that's a question that I was really interested in talking about with him. It was not, I think, a question that he was really eager to engage with.

So how did he did he answer it at all? Did you get a sense of what we talked?

We talked about it a lot, So how did he did he answer it at all?

Did you get a sense of.

What he talked? We talked about it a lot. We talked about it a lot.

I think that he is of the opinion that the motivation doesn't matter as long as you're actually doing good. And I think he also feels that he gets a lot of unmerited criticism in this regard because the net effect is positive and you know, not really debatably positive, it's just like objectively positive. So I think he I think he got a little annoyed by those questions, and I think that he feels that intent is really immaterial.

Everything you read now is basically clickbait because all these publications you're trying to save their ass by putting out articles that you will read. This guy now is in this cycle of always having to up it and up it and up it. Right, how does does that bother? How do you do that? How do you do that? If you're him, Well, you always have to beat the last thing and it may not work, and it may start, you know, going the other way.

I I don't think that he is. I did not get the sense that he's a guy who's particularly play plagued by self doubt.

Yeah, I don't know. Maybe maybe that maybe.

I'm wrong, Maybe maybe I'm wrong. Maybe he is, but that's certainly uh. I think that what gets him up in the morning is not so much you know, is this going to be the day that I'm canceled? Or is this going to be the day that you know, the YouTube wakes up and decides to change his algorithm and completely screws me. I think he wakes up figuring out like, how do I up the ante. How how do I make this bigger? How do I make this better? I think he's he's actually he talked a lot about this. He talks, he's he's pretty. He was working with a life coach, and he's pretty obsessed with like the idea of a self optimization.

And he actually had.

When I visited in his studio, he had a portrait of Elon Musk dressed as Napoleon Bonaparde in his office and I was like, Oh, that's like really telling in terms of this guy's priorities. I think he is a guy who grew up in the age of self optimization, of startups, of you know, constantly remaking yourself, refashioning yourself in the image of who you want to be.

Is your takeaway that this is a this is a good guy or is he just a smart kid?

Is he?

Is he a barnum?

I mean, do you sit there and go I think he does what he does because he's essentially a good person who's just trying to do something to entertain and make the world better.

Is he like a.

Really savvy guy who goes, uh, I know how to make myself a success, and I wouldn't begrudge him if he was, because again, as you say, if the net is positive, I'm not terribly concerned about the motivation. But in that Barnum sense of going, yeah, I'm gonna I'm gonna do these things. I know what that's gonna do. It's gonna make me a star. I mean, do you do you have.

Any take on who the real guy is in that respect?

I'm gonna give you a really frustrating answer. I think it's a really good question, and I'm going to give you a really frustrating answer.

No, I don't. I don't know. I mean from my own personal perspective. Uh.

Do I think that he's doing a ton of good in the short term and his motivation doesn't really matter.

Absolutely.

Do I think that the ecosystem that is helping to create and contribute to is going to be helpful to humanity in the long term.

Probably not.

But I can say that of a lot of YouTubers, you know, it's it's I don't think he's you know, singularly guilty of that of contributing to this environment where more is more and you know, let's let's reward, uh, you know, altruism with clicks and eyeballs like, but yeah, so I don't know if I can speak to his intent so much as I can speak to his impact.

So why is he Why it seems to me he's got more resources, because he's got more money. But why is what he's doing breaking through in a way that other people doing similar versions of the same thing are not. What's the magic? What's the magic that he's got. I mean, there's a lot of people out there doing stunts.

And if we may say so for people again who don't know, He's done stuff, like I said, the charitable stuff, but he also dug a giant hole, bought a train and drove the train into the giant hole, which has nothing to do with philanthropy.

And I saw the one where he tried to live in isolation for seven days and in term, you know, and then he puts.

Up going Lamborghini in the world's largest.

Shredder, buried alive.

I mean, he's got he's got bigger versions of stuff that other people are trying to do. Why is there is there something about him that you think just fascinates us in a way that other YouTubers.

Is he the star? Is he the star of the channel?

I don't think that he's the star of the channel.

I think that the success of his channel is predicated on a number of things, some of which are more quantifiable than others.

Like I think he really learned how to use how to game the YouTube algorithm.

I think, you know, setting his headquarters in an inexpensive, you know, southeastern town and really like building a brand there and really using because he like he goes into stores, like local stores, and he and everybody knows who he is. Everybody I talked to so many people in the town who are like just waiting for the day that he's going to come and like tip them, you know, ten thousand dollars for a video, like using his hometown as like a resource for content.

I think that was a brilliant move on his part.

So I think there are some quantifiable factors that have contributed to his enormous success. But do I think that it's him as a brand, like as a charismatic front person that is so appealing to people. No, not really, And like I don't I think he would probably say the same. I think he considers himself rather unremarkable, except in terms of his you know, mental acuity.

In terms of the digital.

Space, it's really interesting that these two guys were interviewing him. They have their own show. I guess they're Colin in the Samir you.

Know, yeah, yeah, yeah.

And the one thing they asked him that caught me was they said, because he's launched this feastable, this chocolate company that has all these different chalk boards, they said, that's going really well. Do you see yourself as just a distribution company for your chalk And he laughed and went, well, kind of, which which took me to while he's got four hundred million people, he launches a food, he can feed it to that audience continues, So he grow this and make it a thing.

I think that's his goal with everything he does, with absolutely everything, and he doesn't I think it he takes it very personally when it doesn't work.

Out that way.

I this happened after I interviewed him, but he's actually in a litigation with mister Beast, the distribution company that he partnered with with mister beees Burger, which was his past food chain, and it expanded to like three hundred locations like across the country, just like huge explosive growth. And he started tweeting about how like he had severed their relationship with them because they had focused.

On growth over quality.

And actually I do remember this. This wasn't in the article, but I do remember I had tried a mister bees burger prior to going out there, and he was like genuinely curious as to what my experience was. And I was like, you know, it wasn't a great experience, Like it wasn't a great it wasn't a great burger and was He really took it to heart. And I think that's really like his approach to everything, like to all of his revenue streams, because he has a ton of revenue streams.

I think he's a perfectionist. He just wants.

Everything to be the biggest and the best, Like I think he wants to be Oprah basically, Like I don't think.

He would say I wants to be Oprah. I think he would say he wants to be Elon.

But I think he wants to be And also to that point, it's funny that mister Beast had posted and I wrote it down one of his charity things, subscribe if you don't hate charity is one of the messages there. Like in other words, I'm guilting you right, sure, which is which I guess he figured out through He calls it ten thousand days instead of ten thousand hours. Ten thousand days of figuring out this algorithm, and I noticed that it's not that he was cocky about it. But they asked him, could you think you could show somebody else how to increase their appeal? And he said, oh, oh yeah, I could show somebody how to get a couple million downloads immediately, because I know what the formulas are, and I mentor people and do that. But he said it so assuredly that he figured out the system so easily by this point that he knows what work.

Why shouldn't he be Gaki's pretty started doing it fourteen.

It is amazing and to me, and I don't know, because you're of a different generation. I watched a lot of mister B's stuff, and I know I'm not the demographic. But you watch a train go into a hole and you don't feel, there's nothing that you feel. You know, there's no takeaway, there's no you come away from that and you go I learned something, I felt something, I'm passionate about something. It's just watching an accident, watching stunts, watching whatever, and that to me is kind of fascinating that people spend that kind of time being attracted to watching that and seeing what he's going to do. But listen, he's brilliant. Again.

I go back to that.

What code did he crack?

Do you know the biggest one of the biggest things on YouTube is fail Army. People screwing things up in their lives and go, oh, I'm sending that to fail.

Arm And every week fails the.

Muck sit there and go wow, and I'm laughing and I'm I'm like, ooh, I'm having my experience. There's nothing, but there's redeeming. There's nothing that is as you say, left.

On, but you feel better about yourself.

I just in fact, I feel worse about myself for going Why do I enjoy this?

Why does this make me give? Do you get a sense of that? Do you get a sense of that though that that when you watch them? Do you come away going got to see the next thing? Got to see the next thing?

No?

But I'm not the target audience either.

Who's the target audience?

Chill kids? He has a huge.

A huge percentage of his demographics kids. When you see kids age like probably. I mean, this is not you know, he didn't cite this to me, but so don't.

Like, yeah, we won't quote you don't ye, don't.

Ask legal about this, but yeah, something like kids eight to twelve.

Wait wait, wait, they're supposed to be on TikTok. Don't they get that memo? TikTok is for that demographic? Don't they know what demographic where they're supposed to be going.

If you meet a kid it's fourteen years old, I guarantee you they will know what.

Mister, you are trying to heel to the wrong demograph were going to.

Talk to eight years I don't know how to do that.

I don't know how to do how you do a show for an eight year old?

We do uh that mister Rogers, We become mister Rogers.

Or you put on a clown out. But I don't know if you're going to go for that, but I think the kids like clown By the way, what other if you maybe you don't know this, what other thing appeals to that same demographic? That would be we would be shocked about.

That's so funny that you asked this because literally, while you guys were talking, I was thinking, do these guys know about skibbity toilet like, should I explode?

I'm sorry, skimmity toilet.

Happy to explain skibbity toy, skibbity gibbity skimbity toilet yeap is also a hugely popular YouTube thing. I think some Russian guy, like some nineteen year old Russian guy made it up. It's essentially a series of very short clips that tell the story of a war between robots and humanoid toilets?

How many? How many.

Regular hundreds of hundreds of videos?

Yeahs, would you say?

Here we go?

I know, I don't know off the top of my head for that one guy.

But google Google hoim, look up how do you smell skibbitty skimmy?

All I know is my head is about to spin around like their.

All I know is we're putting a toilet in the studio. That's what I know.

You guys should watch them. You guys should really watch.

Thank you for that? Really should we really?

The number toilet to the numbers that are being logged on Skibbitty Toy from now on Jason's shares a toilet.

I just won't figure it out there forgive you just earned just you just earned it with Skibbitty.

Oh.

I gotta say, I'm very proud of myself for having introduced gibbity toilet to an original cast member of Merrily We Roll Along the Oh.

Wow, thank you very much for.

That, because the theater kid in me is like freaking out.

That is I'm actually very flattery. Thank you for maybe this might be fun.

I I texted you both a picture of the Skimmity toilette that before she before she leaves, and my kids love skimmity toilet.

By the way, really I got to watch it. Oh there it is. Oh my god, Oh my god, really depressed I am now so I'm scared. I'm seeing her head come out.

I never I'm never using a toilet.

Wow.

Wow.

I used to be worried that a rat would Thank you.

Thank you.

This was worth it for skibbty toilet.

Oh my god, thank you so much. Guys. This was so fun.

You guys have like the best dynamic I've ever seen from podcasters.

Well, I'm not.

Looking because our producer David google Heim sent me a send us a picture of this is a man who looks like a serial child killer coming coming up through a toilet. I used to be scared when we heard about the rat guy with the rats coming up.

Now I would welcome a rat in my toilet.

And you know, it's scary for me because I know how I function. Wow, I'll be watching hours of this tonight. I'll be going down. Are you going to go watch it tonight? That rabbit hole or the toilet hole, whatever that is? Yeah, I am, because I have to know about I like when don't you like when you find out about something that you know nothing about culturally that exists and billions of people know, it actually scares me. It scares me on two levels.

One, it scares me that there's something that's big and out there and that I don't know.

It feels like it feels like.

I'm being left out again at school in camp by the ways number one.

And then when I find out what it is they're excited about, I go, I can't live on this planet anymore.

Before we do, David and David, thank you. Here we go to find out additional information. I just think, you know, we should piggyback off of mister B's success and do something like all ourselves, mister beast Lee. And it sounds like a butler from the nineteen six.

Yes, here's why we here's what we need to factor in his His stunts now are like million dollars stunts. We don't have access to that kind of coin because I'm certain so I got the hook. I got the hook, right, So we recreate his stunts. Yeah, for our hook?

Yeah is watch us create the stunts for under one hundred bucks. I like that's a good premise. People may watch it.

We can be mister least, mister lease, mister lease, we do we spend the money at least amount of monk we.

Will take on. We will do squid at least squid games. Yes, no problem a hundred bucks, right right, get four hundred people to do squid games for a under a hundred bucks? Yeah, David, will you start working on it? So we cater. We cater with subways, you know, six twenty.

We cut it really thin, thin slices.

House. It's a house that's been the least Who are you on the show? I don't know. Who should I be? My sidekick? Dollar Bill? Dollar Bill? And we get dollar story shirt there? I think, doesn't that sound like? Can we get a subway?

And ninety nine cents stores, the spontsor the show.

We get huge, huge, We're huge. We get our kids to start taking the hole in your backyard.

Here's the first take your underwear off over your head.

Okay, let's see.

Let's see four hundred and sixty five people do that, even when it gets one hundred dollars.

Take your underwear off over your head.

Here's another thing. We could be the guys to pull the train out of the hole, out of the right, get the train back. What do you got?

Well, I'm good.

I'm looking forward to bearing Jason underground and just like here's a straw man.

If you do it, the numbers would go through the roof. Man, Oh my god, yeah through the roof.

Yeah.

And we have a toy. Said he do that?

He got buried underground and had a strong buried alive. Yeah, he was bur It was the under there.

I think like a.

Day or it was my room.

How long could you last? You think? Buried underground? We all have the box bill? Now, was he in a box? Or was a dirt on him? For you, I'll do it differently into it. What's it called the catch Cain? Yeah?

Right, as I recall, it was somewhat comfortable, but coffin.

As he's mister beat, he's not gonna come on.

David blamed it that he did that for days.

Everybody's making money doing that day.

What if we tells me it was a week?

He was whoa wow, all right, how do you I don't want to go right to it, but how do you's release the beast?

What's component of that? Who's helping with that?

Yeah, I'm gonna get buried for seven days for Cohen's caskets.

And you start small with illnesses that are almost like leprosy, stuff that's manageable already, and see if we're get eradicate it like something that's almost on the no, that's still present, something it's almost on the way out, almost on the way, and we just put the final touches. Yeah right, headaches would be it's almost on the way. Help get rid of us. Do you not care about chardy? David? Go ahead tell us moy Yeah, Well, well a.

Couple of things.

Couples give it a toilet just.

To lock that down, Oh my god, or put the close the yeah yeah, has.

Thirty eight point seven million subscribers.

Me, Well, now, now.

A guy whose head comes out of a toilet is.

Getting thirty eight million hits per episode.

Don't judge skibbitty in how do you like create a.

Season arc A guy who's head is in the toy I have.

A feeling that every week our next episode is about a question asked in the last episode, like really not really skibbity okay.

The brainiac behind that?

And also to answer where did mister Beast come from? The name was actually auto generated by his xbox as mister.

Beast six thousand and a pair.

I liked it.

I guess it worked for him at Halo, And there we go. That's how we have.

But here's the thing that you guys are clearly ignorant of what's going on.

On the I have a question for you, who is the top person in all social media? Okay, so you have a selection here and you have to pick a top person across YouTube, TikTok, Instagram, the whole thing. A Selena Gomez, no b Justin Bieber, C Taylor Swift, yes, d Cristiano Rolando or e Canabe.

Lame Beabe Lane. I have no idea who it is, but you wouldn't just throw that. I'm gonna go with Taylor Swift. I'm a Swift, So.

Jason is c Taylor Swift? And Peter you were going for e kanabe lamee. Yeah, you're both incorrect. It is d Cristiano Rolando with eight hundred and ninety seven million followers across all social media platforms.

May I add, may I share with whatever part of the world listens to our show my further ignorance and ask you.

I really don't know who that is? The athlete? Is he is?

He?

He's the guy.

He is a Portuguese professional soccer player who is the captain of the Saudi Pro League club.

Sign that, David, do you have the right there? How much he signed for? What his contract is? I do not psych a gazillion? It's more. It's more money than mister b.

I ask you this. Maybe you know or maybe you can speculate.

Why do I want to follow Cristiano Ronaldo more than I want to follow Taylor Swift.

Why because it's the biggest sport. It's like the biggest sport in the world, and it's got a billions of followers, and you want to see what he's doing, what he's buying, what he's eating, where he's going, why not you? Not you? You didn't know, mister Bee, so he didn't get me. I'm the I'm the holdout.

Let him come after.

You didn't know, You didn't know, mister b Not a toilet guy.

Ronaldo, if you're out there listening, let me tell you what it's gonna take to get me to be a follower. First of all, you have to come to our show.

That's happening, that's happening. Wow, Yeah, he's the guy. I feel just like mister beast. We made people's lives better today, did we? Not? Really? No, not at all?

Thanks everybody, really.

Now, really.

Really really?

That's another episode of really No Really comes to a close. I know you're dying to know some crazy YouTube statistics, and I'll be happy to share them with you right after.

I thank our guest EJ. Dixon.

You can follow her on Instagram and exit EJ Dixon, and of course her work can be found on rollingstone dot com. Find all pertinent links in our show notes, our little show hang out on Instagram, TikTok, YouTube, and threads at Really No Really Podcast, And of course you can share your thoughts and feedback with us online at reallynoreally dot com. If you have a really some amazing factor story that boggles your mind, share it with us and if we use it, we will send you a little gift. Nothing life changing, obviously, but it's the thought that counts. Check out our full episodes on YouTube, hit that subscribe button and take that bell so you're updated when we release new videos and episodes, which we do each Tuesday. So listen and follow us on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts. And now some mind blowing stats about YouTube. Every minute of every day, almost seven hundred thousand hours of video gets broadcast on YouTube. That's driven by the more than five hundred hours of videos posted to YouTube every minute.

There are fifteen billion daily.

Views of YouTube shorts viewed by its two point four to nine billion users, who combined are watching more than one billion hours of video each day. And the most viewed YouTube video of all time is Pink Fong's Baby Shark Dance with just shy of fourteen billion views. And not to brag or anything, but our podcast Really No Really currently has six thousand YouTube subscribers, So watch out, pink Fung. Move over, mister Beast, Jason and Peter are riding your ass. Really No, Really, is a production of iHeart Radio and Blase Entertainment.

Really? no, Really?

Every Tuesday best friends Jason Alexander and Peter Tilden are joined by experts, newsmakers and ce 
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