Keith and Kelvin discuss why first impressions matter when selling a home, especially when it comes to curb appeal and the property's exterior. With buyers gaining leverage in today's housing market, sellers are having to adjust their expectations and put in more effort to attract offers. The hosts explain why real estate agents must do the work to market a property effectively, highlight its strengths, and help sellers compete in an increasingly buyer-friendly market. In today's market, putting a house up for sale isn't enough—you have to make buyers want to walk through the front door.