In this episode of Ready, Set, Grow, Advisor CMO Michael Poirot and co-host Chris Swan break down how to effectively generate business through dinner seminars while avoiding common pitfalls. Learn why a fine-tuned direct mail list is crucial for reaching your ideal audience and how the right venue and mailer design can make all the difference in attracting high-quality attendees.

They also share practical advice on engaging with potential clients, perfecting your timing, and adding a personal touch to build lasting relationships. Plus, discover how Impact's Conversion Coach resources can elevate your appointment setting and client conversion efforts.