Having a television show or commercial that jumps off the screen is a good start, but real success when buying TV spots comes from running the numbers off camera. Impact Partnership media director Robert Bacik joins Ready, Set, Grow and talks about the importance of spending dollars in the right places. When advertising your business on TV, the real goal is lead generation. Whether it’s shopping around media markets to maximize a buy or constantly tracking ratings and response after airing, Robert shows how being smart and vigilant about on-screen advertising drives new business. 

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