Randy Cook serves as Director of Radio Programming for Impact Partnership and has decades of experience on the microphone. In this episode of “Ready, Set, Grow,” he coaches financial advisors on ways to make themselves relatable to an audience that they may have never met. Knowing the numbers and trends is important, but setting a meeting or closing a contract is easier when clients are familiar with the advisor selling to them. Painting the right picture of yourself and your business over the airwaves will make first-time visitors to your practice think they’re meeting a familiar friend.

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