Bethenny breaks down the “Super Bowl of Influencer Trips.” Several million and dollars on the line. Where’d it take place? Who got invited? What went down? And was it worth it?!
Tart do you buy trip in the world. In the vortex of beauty talk, which is a planet onto itself, there are these brand influencer trips. Brands wisely invite young, impressionable, beautiful girls whose dream as tweens is to get free makeup. The point is young tweens like my daughter would die to get free makeup. So now take that to people that are eighteen twenty twenty five. They're doing videos. They have forty thousand dollars, twenty thousand dollars, ninety thousand dollars, one hundred thousand follars they get to get free makeup. Great. Some of them have gotten past that and get paid a hand over fists in this one world. People are paying them only in this one world. And now they're getting invited on trips. So Tart is flying them first class, taking them to the rich Carlton, getting them insane rooms, and taking them to Dubai for massages and luxury and doom buggies and sand tours and all the shit. Their rooms are doused in free makeup, doused in free clothing from other brands that also want to be part of this. Because it's a Tart Dubai influencer trip. People all over TikTok are jealous, are pissed, are frustrated, or trying to figure out the money spent, or saying Tart must have lost money. Someone's getting fired. It's back to like Loriel muskaagate. These fucking dummies are all commenting and they're making this trip viral. They're making Tart viral. They're making a viral and Tart didn't make anybody post anything about makeup. They will just calm, fucking have fun. And the girls are posting about the makeup because the trip itself is famous, and the girls didn't get paid to go. So the girls have given millions and millions of free pr to Tart to just fucking go to Dubai a trip that's probably twenty five fifty thousand dollars fine. So they spent a couple of million dollars to send all these people, maybe a million, maybe a million and a half to send these girls to Dubai. And they definitely got trade outs. I'm sure tradeouts from the hotel, tradeouts from the airline. People say they don't do trade outs. Everybody does trade outs. So whatever the deal was, Tart grabs the goddamn bag. This was a tart Dubai influencer trip, the super Bowl of influencer trips. And these are these trips where these brands take girls and think about it, these girls are in the popular sorority. Now. While I wouldn't go on like a thirty person twenty year old's influencer trip, I would go if I was running the program, like I would go if I was kind of hosting the trip, curating the trip, organizing it, liked the message, understood what was going on. But I'm too old to go on like a sheep trip just to kiss a brand's asked to get some free eyeshadow if there was some sort of partnership or brand alliance or something. And people are always asking me if I get paid, and I'm like, every single day, am I getting paid? No? Have I done thousands of videos and have I probably one percent of those been paid? Absolutely, because you're not. I can use in my content if I'm not getting paid. But am I gonna go lie on TikTok beauty? Like I have a major brand, a major business, I have real money in the bank, I've had real success. I'm not going to fucking blow this whole program up in my life for a goddamn fake mascare or liploss post. So don't hold your breath for that. But am I a business person, My name, my likeness, my reviews are not being used for free. So yes, open for business, open to be paid, and to be truthful because it is possible. I just was with my daughter and her two friends who are twelve years old and twelve now looks like sixteen, and they, of course they know I do buty views and so they really wanted to connect with me and talk to me about do you use this product? Glow recipe was one of them, which was highly marketed on TikTok. It's TikTok famous product. And then do you like the bronzie drops by Drunk Elephant, highly marketed TikTok product. They're being fed everything from TikTok. There were dupe Like my daughter and her two girlfriends were in the bathroom talking about this is a dupe for this, and it's this Revolution eye shadow that's a dupe for Selena Gomez's brand that she's printing money on called Rare Beauty and the Highlighter. And I'm like oh my god. And I'm looking at her friends and they have do your eyeshadow and like they know the names of the rare beauty and I you know, when we were kids, whatever it was. If it's crazy because they're being influenced. So, as I've mentioned before, what's going on in TikTok is a whole new world of marketing and products. And it doesn't matter the kids. You could say to them, they could ask me, and I know because I bought everything from very expensive to very inexpensive, and I'm like, it's all the same stuff, but it's hard. They don't. It doesn't matter because they're being marketed the cool stuff and it's like walking in so why would I think that they're gonna want like, you know, non Charlotte Tilbury makeup. So it's crazy, but no crazier than anything else, like being marketed the Stanley drink cup. It's a sixty dollars water cup and summer eighty five dollars and are on a waiting list like a people fucking crazy. They have the same thing at Tjmax, but kids want the one that says Stanley. So like it's a marketing frenzy, And yes, it was always crazy when we were kids, but TikTok has made consumption insane because they just want it right now. So it's something that needs to be discussed, and I'm not sure how to break free. And it's funny because my daughter, I give her Nicks and Revolution and like drugstore brands, and I don't just hand her everything I get. I get I have fifty thousand dollars worth a makeup in there, but I'm just hand her things. Like her friends were over today and I was like, I'm gonna give everybody, each person a gift, including Brin, because Brin doesn't get makeup every day. So I went upstairs and I took a Nick's lip gloss and one Drunk Elephant product for each of them, because like that's stuff that I'm sure they've seen Nixon on TikTok and Drunk Elephant. And it was just funny because I was thinking, oh wow, I don't even know if this is gonna seem like meaningful to them because they have everything. So so anyway, this is a world and being influenced is a major thing. And I walked into this influential room that I realize is so powerful. It's billions of dollars we're talking about. I just have two girls that slept over that are my daughter's friends. Just I'm sure every other girl in their class, every other girl and every grade, every girl in the country, you know, wants this perfume, and they want the Baccara rouge, and they want the soul Jannairo and all these brands. And I am now a savant on this, like I could speak a language on this. So you know, I've been influenced too. Sometimes I go back and buy the same thing I already own because I see it again on TikTok. I knew I didn't like it, but because I saw it, so imagine what a twelve year old sponge is doing. Like, you know, it's crazy. So I guess it's not that I want to influence people. I want to like, I just want to educate people so they at least know this language that's being spoken and the power that it has and the money that is spent. It's crazy, and you can't keep up because social media means that every day there's a new thing being marketed. Because you keep talking about the same thing, people get sick of it. Now you got to talk you got to hawk a new thing. So I've tried my very best to do videos on things that are just the same and just as good and that I like. And I've ironically been an influencer to de influence, so I've influenced