What is Purpose?

Every person has a reason to want to fulfil a purpose and it’s important to understand what the purpose for yourself is in your own life.

In this episode Irene explores the complexities of purpose in connection with both business and community. Purpose it is about what is beyond just providing and is integral to how a business should run. As young consumers increasingly seek out organisations that have an integral purpose embedded to further the greater good, Irene explores how young entrepreneurs can learn about purpose as part of creating a business .

KEY TAKE AWAYS

• Think about a purpose for yourself

Life is very short and it’s important to not think you are spending every day clock watching, don’t spend it thinking about how you’re going to get through the hours.

At some point in your career there will a time where you’ll wake up and ask yourself what am I really doing? This is the point where making money will just not be motivation enough

• What is the reason for me doing this?

If your answer reflects a specific or greater purpose, that will give you the energy and inspiration to continue that journey and that original thought, about what you’re doing, will enable you to explore what your purpose is .

• Doing something for the greater good

Majority of people if asked want to feel they are doing something for the greater good they want it to mean more than just a salary. As a business owner it’s important to articulate the purpose of the  business very clearly to all. This means the business is of one mind and everyone can move forward in the same direction for the same reason.

• Consumers, especially the younger generations, are increasingly keen to support organisations that look beyond the bottom line of profit and look toward the needs of others - what they can do for the greater good

The purpose for your community

What is the purpose of the community you live in; what legacy could be let for future generations?

• The purpose for your business

In many ways business represents the best way to bring about change in any community  and business has a responsibility to fulfil this. While the economic engine of any business can help, business that is purpose driven multiplies that influence in ways that are much more far reaching and impactful.

BEST MOMENTS

“Every business should have a clear and succinct expression of its purpose”

“Everyone has a clear directive of what this company is going to do that is more than just producing goods /products”

“Whats the reason for your employees to come to work”

“Every person has a reason to want to fulfil a purpose. this is different for each person”

“Really important in the world we live in to look further than just making money”

ABOUT THE HOST

Irene Santineer is a working mum of an entrepreneurial child and shares a passion with her husband to see him succeed. She’s the creator and host of the raising Successful Kids Podcast which aims to help parents, educators and mentors effectively guide children towards success.

CONTACT METHOD

Facebook https://www.facebook.com/Irene-Santineer-1827282224265825/

Twitter https://twitter.com/irenetwin1