Words matter. They can shape perception, which in turn affects the image or brand of an individual or organization. Especially on social media, how do we say what we want to say, but not cross the line to the detriment of our image and the brand we represent? Human Equation founder Sheila Singam discusses why words matter and how we can navigate balancing brand preservation and authenticity.



Image Credit: Thomas Stockhausen | Shutterstock

Words matter. They can shape perception, which in turn affects the image or brand of an individual or organization. Especially on social media, how do we say what we want to say, but not cross the line to the detriment of our image and the brand we represent? Human Equation founder Sheila Singam discusses why words matter and how we can navigate balancing brand preservation and authenticity.

Image Credit: Thomas Stockhausen | Shutterstock

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