Southern Cross Austereo (SCA) has announced strong full-year results for FY25, marking the end of a transformative period with the divestment of its regional TV assets and a sharpened focus on becoming a best-in-class audio company.

CEO John Kelly told Steve Ahern that the strategic shift allows the company to concentrate on its leading radio and digital audio assets, including LiSTNR, HIT, and Triple M, targeting the lucrative 25-54 demographic that drives the majority of its advertising revenue.

Southern Cross Austereo (SCA) has announced strong full-year results for FY25, marking the end of a transformative period with the divestment of its regional TV assets and a sharpened focus on becoming a best-in-class audio company.
CEO John Kelly told Steve Ahern that the strategic shift allows the company to concentrate on its leading radio and digital audio assets, including LiSTNR, HIT, and Triple M, targeting the lucrative 25-54 demographic that drives the majority of its advertising revenue.

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Radio Today Tonight&nbsp;arrives on Thursdays, mixing news and analysis, along with a discussion of all the personalities, politics and pressures involved in the audio industry.
Radio Today is the Australian audio media and marketing industry's go-to source for breaking news, analysis, ratings and jobs.

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