In this episode, how blazing determination to make an environmental difference created an extraordinary business.

Back in the 1990s, Abigail Forsyth and her brother Jamie ran a successful chain of cafes in Melbourne. Business was good, but the ever-increasing mountain of disposable cups that would be discarded after just one use nagged at their environmental conscience.

They decided to do something about this issue, and so they set about creating KeepCup. Abigail now runs the show, and in this episode, we explore a remarkable example of one person's single-minded ability to turn challenges into opportunities, and then leverage those opportunities for expansion into new markets.


  This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

In this episode, how blazing determination to make an environmental difference created an extraordinary business. Back in the 1990s, Abigail Forsyth and her brother Jamie ran a successful chain of cafes in Melbourne. Business was good, but the ever-increasing mountain of disposable cups that would be discarded after just one use nagged at their environmental conscience. They decided to do something about this issue, and so they set about creating KeepCup. Abigail now runs the show, and in this episode, we explore a remarkable example of one person's single-minded ability to turn challenges into opportunities, and then leverage those opportunities for expansion into new markets. This show is produced in collaboration with Wavelength Creative. Visit <a href="https://wavelengthcreative.com/?utm_source=show-notes&utm_medium=referral&utm_content=rss-feed-footer">wavelengthcreative.com</a> for more information.

How do you turn challenges into opportunities? What drives you to continually challenge your thinking? What strategies do you use to grow your business?

Radar for Growth is a show where we talk to the key decision-makers behind some of Australia's most successful private and family businesses. You'll learn from the choices they've made and the lessons they've learned.

Produced by business advisory firm Pitcher Partners.

Radar for Growth is a show where we talk to the key decision-makers behind some of Australia's most successful private and family businesses.