There's a lot that goes into the perfect press plan and Juliette is sharing her thoughts on how the "Vanderpump Rules" class is currently playing the game as we all wait to hear on the show's future.
Then, she reveals why Stassi's seven-figure podcast deal isn't quite what it sounds like.
Hi guys, Welcome back to another episode of Going Rogue. This is Juliette Harris and we're going to put some pr in the VPR headlines and there's a lot this week, actually, so let's get into it. One of the first ones that we saw was from Reality Tea and it's about Tom Schwartz and Tom Sandoval being optimistic about vander Pump Rule's future. They were actually on the red carpet at the I think this one was also at the Vanderpump Dog's gala, and they were on the carpet and they were asked about the future of the show. And with all of the rumors just swirling around, you know, there's a couple of things that this could possibly be. Either they've already been offered and they're comfortable, or they're framing for the show to come back and they're hoping that it's going to come back and they're showing their buddy buddy side. So, you know, it kind of makes sense that when you're looking for a job or you're buying for your job, you're going to speak very positive of you of your workplace. So whether they actually have already got their offers or they've agreed to their deals. I think they're really hoping it's going to come back, and them saying the optimistic is probably a good sign for the show that it's happening, and you know, with both of them, So I guess Schwartz is single, I believe at this point, so he could be dating or he's just gonna be the puppy dog friend. And Santa Bal has his new girlfriend and they're actually talking about moving in together, which is also interesting. Victoria on On said Garpet also said, yes, we're moving in together. But then when Tom was asked, he was a little bit more coy and said, you'll have to wait and see to find out. Whether he's just teeing that up, he's playing games, whether he's the guy that doesn't want to make the commitment. I personally think with him, he's definitely not afraid of commitment because it makes better branding, it makes better show, it makes better television for him. So I don't really think he's afraid of that because I'm you know, his real feelings and his feelings on the show, in my opinion, are very different. So he's ready to make good TV. He's ready to pull in a paycheck, he's ready to do the season of this show. And the more outside people these new boyfriends, girlfriends, friends, the more interesting that the show will be for the viewer because they're you know, it's gotten a bit stale where it was at. So I do find that in itself kind of interesting that the way that they're kind of playing the games and they might not know one hundred percent, So he can't come out and say, yeah, a hundred percent, we're coming back if they don't know a hundred percent. The next headline, this one I also find interesting and I'm going to share a pr secret with y'all. So Stashi Schroeder lands seven figure podcast deal with podcast one. So basically she was offered a very lucrative deal. So she says in the headline, and you know she was fired or let go for her controversy in twenty twenty. So it's really interesting how they forgive and forget and they kind of keep their circle kind of tight, right as opposed to just bringing in new people. The new people are extras and they go back to their sort of go tos. And Stossy's having a moment. She looks great, She's got her kids, her family, her podcast is doing well, so now she gets this deal. What is really interesting about a headline like that? And this is just pr insider things, whether it's the NFL, whether it's a television show, whether it's the NBA. When these seven figure deals or these remarkable fifty million dollar deals come to fruition, it's usually negotiated between the teams that those numbers could be spread out over time, and there can be a lot of caveats underneath it, but the agreement is that the talent gets the headline. So it could be twenty million over ten years, or it could be in this situation, it could be a million over three or four years, and she has to hit certain numbers or certain things are included in that deal. So good for her that she got a deal at all, and not knocking the deal. She got a deal. That's great, and it's a lucrative deal. But just to bring a little different light on it, it is also possible and likely that that seven figure deal is over a period of time and could include multiple years, and or it could also include a show or another podcast or some social media. So again not knocking the deal. Amazing for her, but just letting people know that you want to think beyond just that headline and look for what is also realistic. You know, if her numbers on the podcast are bringing in that kind of money, then it could be more of a straightforward deal. But if her numbers are not quite there and they're building, my guess is that it would be over over a few years. All right, Next headline, Brittany kurt right adopted a new little one. Did they get a baby? No, they did not. They got a cat, a kitten. So I think this is cute. You know, this is very touchy feely kind of stuff. See how you know, family oriented. I am now I'm rebranding. I'm standing on my own, I'm making a new go of it. We've now brought in a cute, cuddly kitten to take great pictures with and entertain my son, who's got something to love. Pets are great for kids to teach them responsibility, by the way, right, So I think this sort of showcases what's next for Britney as a mom. If it's going to be you know, homeware, it could be she and you know, the next Martha Stewart. I don't know if she can cook, but that's going to show this whole sort of different side of her standing on her own I am woman, hear me, or I've come out the other side, and here's my softer side, which is always good and welcome. So I think that's cute and fun. Next headline, Tom Schwartz reacts to ex wife Katie Maloney's new relationship. This was from page six and basically he was on a red carpet and was asked how he felt about the relationship, her being in a new relationship and if he'd met the new person, which he has not. But what he did actually say is that, you know, he's happy for Katie, which is the good and gracious and right thing to do to be happy for her. That's the mature outlook. It also plays into his persona of kind of being the good guy, so that makes sense for him. And then her bringing on a boyfriend, if he does choose to do the show again, adds those layers. And no matter how gracious Schwartz is, there's still, you know, it can be built up that there's tension that oh goodness, we're going to meet the new boyfriend, and how does the new boyfriend feel about the old boyfriend? And there's always old baggage where you always want to look extra great in front of your ex and you want to have a hot new person on your arm. When you see the X, it's kind of like, look what you screwed up? And you know you look what you're missing kind of a thing. So all of that can play on the show for both of them. So that looks great. And Katie described on her podcast that the new gentleman named Nick really makes her feel special. And you know, it doesn't look to me when I look back at the episodes that Tom Schwartz ever really made her feel special. I'm not sure Tom Schwartz loves anybody outwardly as much as he does himself. I don't mean that quite as harsh as it sounds. I just mean I think, you know, in a relationship, when you're ready for a real relationship and a marriage, it's a lot of work and you do have to put the other person first sometimes, and it just didn't look like, at least on television, that they really did that for each other. And so good for her on finding somebody that does, and for all of us, we should find people that value you the way that they should. So I'm happy for her, and I definitely think they'll use the relationship to create tension and make more fodder for the show. So we're going to see that for sure. Dex headline Britney Cartwright debunks Jack's Taylor's claim she tried to hook up with him. Okay, this one just cks just X me out because he came out and said that she tried to hook up with him. Just again, I was sound like I'm on the Britney train right now. But going through what she's been through, being treated the way she was treated, having to stand up dusterlf Off, she doesn't strike me as the person that's going to go backslide. She looks great, she's in a great place. A man in her relationship I think is icing in the cake, and I highly doubt, as we she said, she's not even ready for that right now. Getting the cat that's her that's her next move, right So, I think, first of all, Jack's saying that was kind of desperate and gross, and even even if it did happen, why would you out the mother of your child, Why would you out hurt like that? It's tacky and gross, But I don't think it happened. I think he's stretching. I think he's hungry for headlines and willing to throw anybody under the bus to get those headlines. And that again, first and foremost is the relationship together to co parent their kid, and that's not a step in the right direction, So you know, I think that's sad. So she vehemently denies and says we did not hook up, and let's be real clear on that. So you know, I think she's also sort of over his antics, so so's she's kind of lighthearted about it. She's kind of like, yeah, yeah, nope, that didn't happen, and enough with that kind of garbage, right, So I don't even think she's really taking him very seriously at this point. I think she's doing what she's got to do to co parent. And that's about it, all right. More about Jack's again trying to grab more headlines. He's talking about his intervention that his friends intervened to get him to go to rehab and how scary it was. And sorry if I don't sound like I have a lot of sympathy for Jack's I think where that comes from his month in for what rumors are describing as somehow like rehab too, write he's still yet to give any sympathy towards Rachel or understanding and she went inside for mental health issues for three months. But yet his is terrifying, right, his horrible You can't even have a little bit of compassion. We're talking about It doesn't matter if he knows her well or doesn't know her well. And you know, I'm pretty sure he's been a cheater. But yet he's really holding Rachel to the fire for her one relationship where she thought she was in love with somebody again, not making an excuse for her behavior or anybody's cheating. But if you how can you go out there and vehemently say horrible things about somebody that you've done all the same things you're calling them out for. You know, it's just deferring the attention and projecting it someplace else. So you know, I just he's this to me is you know, doesn't seem like a stand up or good guy. And I think that at a certain point you just let things go. But he needs to ride the Rachel train and bash it because it's it's easier, it makes more headlines, and you can see by all of these in my opinion, how desperate he is for those headlines. And I will say this too. Once you're in the spotlight and you're getting a lot of attention or bad when it's quiet, it really has for a lot of people becomes an addiction and they have to stir it up all the time, and they feel if it's quiet and they're not getting a headline, then they feel they have to rush out and do something. They need to get it. I'm going to be forgotten. I'm only as good as my last headline. So in this situation, I think Jack should slow down. He needs a rebrand, right, he needs to be come across as a nice person. Okay, So this I also find interesting Arianna and Daniel. I think last week I mentioned geez, what's happened to Daniel? We haven't seen Daniel? Are they real? Are they a thing? Where'd he go? Are they still together? There just hasn't been much bess about that. And then comes the DSW deal, which we also spoke about, which kudos to Arianna forgetting a great DSW deal. Yay. Well, now the headlines and the photos are the two of them together and packing on the PDF and it's at her launch party for the DSW deal, So some pr insight on that. When you have a brand deal or a business deal and you're trying to get the headline, so you make the announcement, it gets picked up everywhere. Everyone's yay, Arianna is in this cool? Great? Then what what's next? How do you keep that story going because you've already used the commerce part of it. Now, why does anybody care to hear it again? That's when you enter the boyfriend. That's where you enter. Now comes the PDF, now comes the post, now comes them on the red carpet. Now the headline is they pack on the PDF at the DSW launch. Oh, they were opening the boxes and she got this deal. They get another mention, right, they get to push it out there again for the business. So now we're going to see a little bit more information from that launch, and because DSW wants that, right, there'll be some other pictures. They'll be about her dress, it'll be about her hair and makeup, it'll be about what they did afterwards because DSW gets all those plugs. Also setting Ariana up again for storyline for the show if it's coming back, if she chooses to be on it, there's her and Danie'll get to pop in and out when they want. And that is her story, right Her storyline is going to be about her business ventures, all these opportunities and if she gets to do Broadway more and things like that, and it's going to be about having her love interest, her stability. Whether he chooses to be on the show or not, she can keep sharing those posts. One of the things I found funny, and I know all the Ariana people are gonna come for me. I don't wish anything bad on Ariana, but I found funny. There was a photo that she posted of the two of them kissing. The post that I found very interesting was at the Casey musk Graves concert and her post was Casey musk Grave is for lovers, And I just thought it was kind of funny because usually when people are a PDA and you know, having the love fest and kissing, they don't point out the fact that they're having the kissing. They don't point out the fact that their lovers. If they're kissing and you're making out and you're hugging and it's your boyfriend, people already know. So I don't know. I found that post kind of funny. But anyways, I think that's what we're going to see for Arianna coming up. And I do think they're ramping up the show next headline. This one was just kind of short. A few of them were at the Vander Punt Rules Dog Gala, all on the carpet. Well, that in itself is again framing for what's next. It's framing for kind of showing you what they want you to see. Sheena and Brock were there, Brock had new hairdoo Laala came through, Ali and James comes through, letting everybody know they're still together. And all these little stories and sound bites are setting up for what seems to be the return of Vander Promerles and what they're doing next. Okay, this one is kind of my favorite one for today and my final headline, Lalla went on watch what Happens Live? Normal thing for Lalla. Why would you go and watch what happens live right now? Well, because we're drawing up press or drumming up press for the upcoming show all right now. What was particularly interesting? First of all, she looks fantastic. She doesn't look like she just had a kid again, but she looks amazing, So I give her props. So she actually addressed the relationships on the show where she stands with them. So Arianna, she said, they don't speak. She said, she's happy for Ariana and she's killing it, but they don't speak. Their friendship is on Ilet's say. She said, she doesn't wish her ill. They just they don't speak. Katie, they've not spoken since the reunion. I think all that went pretty foul. And also for television perspective, it is much better that if they're going to reconcile, that they do it for the cameras. So it is actually better that they stay not talking. If indeed that that truth of what's happening are not speaking, it's better to keep it that way so they can reunite or fight it out or do whatever on camera. Sand of all, she said, he reaches out to her all the time, but she doesn't respond. She said they weren't really friends ever. They weren't really friends before, so there's not really a reason to forge that friendship. And LVP, she said, loves her. Well, you know, that's kind of the boss, that's kind of the big cheese and the one that can bring more business. So that makes a lot of sense. And then Jack's I found this interesting. She said, she blocked him, so she has no relationship with him. However, the three kids, which are hers, Sheena's and Brittany and Jackson's, the three kids go to the same school, so they and I think we did a headline on that last week. So they go to a school together. And the thing about these is the schools themselves, they kind of force you to do a lot of volunteering and being around and so that's awkward. It is just awkward. And if the kids become friends, they have to hang out, you sort of you don't stop the kids because of the parents. So all of that's kind of complex. But yeah, she said she doesn't want to have anything to do with Jax basically Swartz. She said she loves him and he's his puppy dog. Ways, Brittany, I guess Brittany and Lalla are actually very thick. They are very tight, and so that is a real friendship, I believe, And she hopes to continue to foster that. This one, of course, would be my favorite one. She said about Rachel that she's happy for her that she's moving on, and she she said she's always said, which I don't recall her always saying that really but that you shouldn't wear it forever, and what she meant was wearing the scandal like a scarlet letter, and so I thought that was somewhat gracious of Lawla. Also, she said, when asked if she met Sandaval's girlfriend, that she's not interested. She's not interested in Santaval, she's not interested in Victoria. I don't think she's interested in forging a friendship at all. And then what was not asked about was what about Jessica, which I would think since it was quite a big headline, that that would have been asked, but it was probably agreed upon not to be brought up. So yeah, I also found it interesting that Andy brought it up at all about Rachel having a podcast and leaving, because they've been really quiet about it and saying how they don't listen and they don't pay attention and they've been very consistent on that, and then he brings it up. And I did like Laala's answer. You know, she thought in her opinion that it wasn't a good idea for Rachel to ever have one, but of course she does because on the show side, they didn't want her to have a voice and have her talk about things that she did talk about. But yeah, I find it interesting that Andy asked. So. The other thing that I found interesting about this interview is this was a softer side of Laala, and I suspect that's because the cameras weren't rolling as far as the television show, where her persona is a bit more aggressive. She's also in her motherhood mode and happier. I would imagine she's got two beautiful babies to deal with now and that's going to be her priority. But she was definitely not you know, just fire and rage against people, which was nice. It was a softer side of Laala. But yeah, I think that the majority of these headlines, because there's so many, because it's pointing out controversies and be it's sort of laying the groundwork for the character relationships and the new guests. I do think all of this is definitely pointing to the coming back. And the only thing we are on one hundred percent sure is which of all of the people will come back in what capacity. But if it's the finale, you know the end of it. And there's these limited episodes, et cetera. All these other rumors. It makes sense to sort of give them a sendoff in a nice in some sort of a nice way, because people like closure. Viewers like closure, so they like to see, you know, see them all go off into the sunset in their own ways. But yes, there is still so that's actually an interesting point. So the show could wrap up in a happy go lucky way. It could be like, oh, look, Tom's settling down with Victoria and Arianna's careers first and her love interests. She's settling down with Daniel and La. LA's loved up with their two kids, and you know, Tom Schwartz is just Tom Sports sort of still finding his way, and Shena and Brock are loved up with baby and visiting Australia. I don't know. They could sort of wrap it up and tie it up the boat as they launch into a younger, newer cast, which is a possibility that's been talked about. But at the end of the day, right now, all of this is drawing up interest the way that no other show does quite as good as the Bravo sphere. If you will, they let them get out there and talk, They let them say whatever they want. They'll apologize for it. Later or fix it later. In the PR world, every headline that causes a problem, they don't care. They follow the every press, all press is good press. So I think those are all of the headlines. I think it's going to be an interesting upcoming week, and it's going to be interesting from now until the show launches because these guys are going to keep talking. They're going to keep showing their private lives, which is also fascinating because their private lives and what's happening outside of the show a lot of times is more interesting what happens on the show. So we'll all be tuning in to see to see what happens. And I hope some of the things I offer today give a little bit of pr insight as to what happens behind the scenes and why they're doing what they're doing. But I do think at all points to we're coming back and they're piquing people's interest. Two quick last thoughts. In the Lalla thing, like I said, this was a softer Lalla and so she makes mention of how hard in she went on the reunion towards Rachel and others, And you know, I do think I don't know why I like Lalla. I think because she's driven. I think that's what I like about her. She's a no bs and but she goes with the wind right wherever that's going to take her. That's going to make her storyline great and make herself needed, right. But her recognizing that she went in pretty hard. She did get some flak from people when she did it, So I think that's accountability on her part, and I think that's great. And I think that shows growth if she means it, and I do think, you know, I think she is about growth. So I'm going to give her props for that as well. And and even again bringing up Rachel and bringing up the podcast, you know, I still find that interesting because their philosophy has been to not mention her at all and deny, deny, deny anything. And you know, because there are those rumors out there swirling that there could be talks of her coming back, or that they would have her back, or if she went back, you know, I think he is possibly feeding into that by bringing it up, and in all fairness, that's what everybody's doing. I'll say one other thing too, the magazines, the publications, this is what they're interested they're interested in love. They're interested in cheating. They're interested in breakups, they're interested in back togethers, they're interested in romans. These are the things that sell. Those are the story points that sell. So the fodder, the beefs, the bringing it up, it allows those headlines, which allows the reader to get engaged, escape from their own lives, invest in the characters and the stories. Every but he wins. So the more of this kind of fodder there is, and using each other, whether it's negative or positive, it creates more opportunities for stories. That's the pr of it, That is what. The more people are talking about it, the more that it generates revenue, for viewership, for brand deals. They don't care what you say. I could stand up here and short of maligning somebody, if I'm talking about them, they're getting listeners and reviewers or perkying curiosity. And if they respond and they talk, they're doing the same thing. So as a viewer, beware, your time is your cachet, it's your value, it's your dollars, your clicks. So invest in the things that you love, enjoy them for what they are, but just remember it's it's pr and follow the money, all right, Thanks for joining I have to have to have