R.M.Williams OUTBACKR.M.Williams OUTBACK

Jenny Jenner: Turning a sunflower festival into a legacy cancer project

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Drought was crippling the family’s lucerne farm in 2020 when Russell Jenner brightened his wife Jenny’s day with a bunch of store-bought sunflowers. Unknowingly, he planted the seeds for Kalbar’s annual Sunflower Festival. When Russell passed away with cancer in 2023, Jenny pressed on, and today the three-day Kalbar Sunflower Festival is a sell-out, raising thousands of dollars to support those dealing with the effects of cancer.

Some key points:

  • The impact of drought on farming and water management
  • Managing festival logistics and visitor numbers
  • Supporting local community and tourism
  • Sunflowers: the cultivation process
  • The positive impact of sunflowers on well-being
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