Robert Ravens shares the fascinating story of Tasmania's Bridestowe Lavender Estate, from its ambitious origins to its global reputation for premium lavender products. Discover the innovative history, strategic marketing, and sustainable practices that have transformed this estate into a world-renowned destination and brand.

Some highlights:
History of Bridestowe Lavender Estate
Innovations in lavender, cultivation and distillation
Marketing strategies and social media impact
Challenges of agricultural management and biosecurity
Future plans and legacy of the estate

Robert Ravens shares the fascinating story of Tasmania's Bridestowe Lavender Estate, from its ambitious origins to its global reputation for premium lavender products. Discover the innovative history, strategic marketing, and sustainable practices that have transformed this estate into a world-renowned destination and brand.
Some highlights:
<ul>
<li>History of Bridestowe Lavender Estate</li>
<li>Innovations in lavender, cultivation and distillation</li>
<li>Marketing strategies and social media impact</li>
<li>Challenges of agricultural management and biosecurity</li>
<li>Future plans and legacy of the estate</li>
</ul>

R.M.Williams OUTBACK reangles its authentic, experienced lens on rural and regional Australia into the audio space. The hugely successful OUTBACK magazine has been published for 25 years and knows the Australian bush like nobody else. This podcast is inspired by the informative writing and spectacular photography in the magazine but is not limited to this content. Explore Australian news, events, stations, nature, art, people, history, gear, tracks, travel, pubs, towns and much more.

R.M.Williams OUTBACK reangles its authentic, experienced lens on rural and regional Australia into the audio space. The hugely successful OUTBACK magazine has been published for 25 years and knows the Australian bush like nobody else. This podcast is inspired by the informative writing and spectacular photography in the magazine but is not limited to this content. Explore Australian news, events, stations, nature, art, people, history, gear, tracks, travel, pubs, towns and much more.

R.M.Williams OUTBACK

Behind Tasmania's iconic Bridestowe Lavender Estate: owner Robert Ravens on bringing this historic property back from the brink to become a social media sensation